PARTNERSHIP PROPOSAL OUTLINE

                                             "The reward of a thing well done is to have done it.”   Ralph Waldo Emerson


 

I.

Executive Summary (including recommended participation level and financial or in-kind

   support being sought)  "You can sum up baseball in exactly one word—you never know.”  Joaquin Andujar

 

 

II.

Introduction (why sponsorship, why this particular one, value proposition, sponsor benefits)      
                          "You should enter a ballpark the way you enter a place of worship.”   William  “Spaceman” Lee

 

 

III.

The Event (Team, League, or Venue)  "I am the greatest.”  Muhammed Ali

 

·         Description

·         History

·         Other sponsors

·         Property’s credentials

·         Track record of subcontractors, such as the publicist and event producer

·         Attractiveness

 

 

 

IV.

The Audience  "It’s not enough to aim at it. You have to hit it.”  Vernon “Goofy” “El Goofo” “Lefty” Gomez  

 

·         Detailed profile

·         On-site

·         Reach via media

 

 

 

 

V.

Plan Components + Sponsorship Details   "The important thing is to not stop questioning.”  Albert Einstein

 

·         Sponsorship level recommendation/designation 

·         Category exclusivity

·         Signage

·         Sponsor mention in pre-event, during-event, and post-event advertising and promotion

·         Event names/trademarks/logos rights (intellectual property)

·         Hospitality

·         Event tickets

·         Special events/rights/opportunities

·         Distribution rights

·         Pass-along rights

·         Event website link

·         Mailing list/database access

·         Right of first refusal         

 

 

   

VI.

Value Enhancements for Sponsor  "If you please the people, you must please them in their own way.”

                                                                                                                                             Lord Chesterfield

·         Pre-event promotion

·         Post-event research 

·         Anti-ambush measures

·         Cross-promotion/co-branding opportunities

·         Fulfillment

·         ACTIVATION PLAN

 

 

 

 

 

 

 

 

 

 

 

 

VII.

Pricing and Resources Needed   "A nickel ain’t worth a dime anymore.”  Lawrence Peter “Yogi” Berra

 

 

VIII.

Property’s Marketing Plan  "The best strategy fails for lack of execution.”  Mary Wells Lawrence

 

·         Tactics (pre-/concurrent-/post-event)

·         Promotion mix (advertising, sales promotion, direct marketing, public
relations, personal selling, website, social media, digital media) 

·         Creative brief

·         Execution format

·         Sample executions                                           

 

 

IX.

Property’s Media Plan  "Go with the best you got.”  Thomas Lasorda

 

·         Objectives

·         Time period   

·         Budget (by medium)

·         Target audience

·         Vehicles

·         Cost

·         Reach

·         Frequency

·         GRPs/TRPs

·         CPM/CPM-TM

·         Scheduling

·         Rationale

 

 

X.

Measurement   "I knew the record would stand until it was broken.”  George “Sparky” Anderson

 

·         Sales-oriented

·         Communications effects (e.g., brand image, customer loyalty, attitudes)

·         Advertising equivalency

·         Return-on-investment

 

 

XI.

Timetable/Flowchart "The Hall of Fame ceremonies this year are on the 31st and 32nd of July .” Ralph Kiner

 

 

XII.

Conclusion  "If that pitch ain’t a strike, then grits ain’t groceries.”   Donald Sutton

 

 

XIII.

Appendix/Exhibits  "Last night, I neglected to mention something that bears repeating.”  Jerry Coleman

       

                                                                                            


                                                                                               
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