|For expert advice and assistance in locating materials, consult Nancy Dlott at x4987 or firstname.lastname@example.org.|
|Babson Library website at: www.babson.edu/Academics/Library. Begin your library search by Databases and by Research Guides, refining the search as needed.|
|To become familiar with some good information sources, check out the following early:|
|SBRnet: Sports Business Research Network (via Babson library site)|
|Sports Business Journal (available at Malloy 214)|
|On the Babson library site:
|Advertising Red Books|
|Local Market Audience Analyst|
|Standard Rate & Data Service|
|Encyclopedia of Associations|
There are several noteworthy publications that offer top-quality and
in-depth coverage of sponsorship, all of which are
available for your use at Malloy 214. They are:
IEG’s Guide to Sponsorship. Ukman. IEG, LLC. 2010.
Sponsorships 101. Lynde. Lynde & Associates. 2007.
Our textbook by Fullerton. 2010. pp. 94-290.
Strategic Sport Marketing. Shilbury, Westerbeek, Quick, Funk. Allen & Unwin. 2009. pp. 245-281.
Sports Marketing. Shank. Pearson Prentice-Hall. 2009. pp. 324-362.
Sport Marketing. Mullin, Hardy, Sutton. Human Kinetics. 2007. pp. 313-339.