For expert advice and assistance in locating materials, consult Nancy Dlott at x4987 or
Babson Library website at: Begin your library search by Databases and by Research Guides, refining the search as needed.
To become familiar with some good information sources, check out the following early:
SBRnet: Sports Business Research Network (via Babson library site)
Sports Business Journal (available at Malloy 214)
On the Babson library site:
      Advertising Red Books 
      Local Market Audience Analyst 
      Standard Rate & Data Service
      Encyclopedia of Associations
      IBIS World

There are several noteworthy publications that offer top-quality and in-depth coverage of sponsorship, all of which are
available for your use at Malloy 214. They are:

      IEG’s Guide to Sponsorship. Ukman. IEG, LLC. 2010.
      Sponsorships 101. Lynde. Lynde & Associates. 2007.
Our textbook by Fullerton. 2010. pp. 94-290.
      Strategic Sport Marketing. Shilbury, Westerbeek, Quick, Funk. Allen & Unwin. 2009. pp. 245-281.

      Sports Marketing. Shank. Pearson Prentice-Hall. 2009. pp. 324-362.
      Sport Marketing. Mullin, Hardy, Sutton. Human Kinetics. 2007. pp. 313-339.