ADOPT-A-TEAM*

                                         "The doctors X-rayed my head and found nuthin’.”  Jay Hanna “Dizzy” Dean

The Assignment
:       *THIS IS AN OPTIONAL X-CREDIT ASSIGNMENT.       

Select a major league or minor league professional team or a major college team. Summarize and evaluate the marketing efforts of the organization. Suggest three initiatives for the organization to improve its marketing program. Prepare two media advertising executions (one print + one broadcast) and one sales promotion tool you believe would be good for the team to use. (See me for additional details.) Go to work using the following outline as a guide:
 

                              TOLEDO MUD HENS: A Marketing Analysis       
                                    

I.

Overview of the Organization

 

 

II.

The Marketing Environment

 

 

III.

SWOT Analysis

 

 

IV.

Target Market

 

 

V.

Positioning

 

 

VI.

The Marketing Program

 

 

VII.

Appraisal of Organization's Marketing

 

 

VIII.

Three First-rate Ideas Going Forward

 

 

IX.

Three Promotional Executions

 

 

X.

Summary

 

 

XI.

Exhibits

                                                 -----------------------------------------------------
The deliverable
:

A paper. Limit = eight pages, double-spacing, plus exhibits.

Deadline:  December 10 – 12noon
                                                                         


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