Women 25-54--Cost-Per-Point (CPP) + Cost-Per-Thousand (CPM)
                                                   (Source: SQAD Media Market Guide--Winter 2002)

                                         Boston (Manchester)            Burlington-Plattsburgh
                                         Hartford-New Haven             Springfield-Holyoke
                                         Providence-New Bedford      Bangor 
                                         Portland-Auburn                   Presque Isle

 

 

 

 

 

 

Table 5

 

 

 

 

 

 

 

 

 

 

 

Women 25-54 - CPP & CPM (2nd Qtr. 2003 - 30's)

 

 

 

 

 Rank / Market

 

Early

 

Day

Early

 

Early

 

Prime

Prime

 

Late

Late

 Women 25-54

 

Morn.

 

Time

Fringe

 

News

Access

Time

 

News

Fringe

 0

%

 

($)

 

($)

($)

 

($)

 

($)

($)

 

($)

($)

 6 BOSTON (MANCHESTER)

 

 

 

 

 

 

 

 

 

 

 

 

 

 1,373.80

2.23

DMA - CPP

235

226

413

400

511

1,093

680

466

 

 

DMA-CPM

17.11

16.45

30.06

29.12

37.19

79.56

49.5

33.92

 

 

TSA - CPM

11.91

11.45

20.92

20.26

25.89

55.37

34.45

23.61

 28 HARTFORD & NEW HAVEN

 

 

 

 

 

 

 

 

 

 

 

 

 

 557.3

0.91

DMA - CPP

 

90

119

146

158

221

323

237

158

 

 

DMA-CPM

16.15

21.35

26.2

28.35

39.66

57.96

42.53

28.35

 

 

TSA - CPM

9.95

13.15

16.14

17.46

24.43

35.7

26.2

17.46

 49 PROVIDENCE-NEW BEDFOR

 

 

 

 

 

 

 

 

 

 

 

 

 

 336.2

0.55

DMA - CPP

 

80

67

 

92

119

109

176

124

97

 

 

DMA-CPM

23.8

19.93

27.37

35.4

32.42

52.35

36.88

28.85

 

 

TSA - CPM

6.54

5.47

7.52

9.72

8.91

14.38

10.13

7.92

 80 PORTLAND-AUBURN

 

 

 

 

 

 

 

 

 

 

 

 

 

 205.6

0.33

DMA - CPP

 

45

45

 

60

 

87

80

123

115

86

 

 

DMA-CPM

21.89

21.89

29.18

42.32

38.91

59.83

55.93

41.83

 

 

TSA - CPM

10.68

10.68

14.24

20.65

18.99

29.19

27.29

20.41

 90 BURLINGTON-PLATTSBURG

 

 

 

 

 

 

 

 

 

 

 

 

 

 173.6

0.28

DMA - CPP

 

33

36

 

53

 

60

77

103

89

68

 

 

DMA-CPM

19.01

20.73

30.52

34.56

44.35

59.32

51.26

39.16

 

 

TSA - CPM

11.38

12.42

18.28

20.7

26.56

35.53

30.7

23.46

 105 SPRINGFIELD-HOLYOKE

 

 

 

 

 

 

 

 

 

 

 

 

 

 141.3

0.23

DMA - CPP

 

26

35

 

48

 

63

93

108

77

64

 

 

DMA-CPM

18.4

24.77

33.97

44.58

65.81

76.43

54.49

45.29

 

 

TSA - CPM

4.72

6.36

8.72

11.44

16.89

19.61

13.98

11.62

 158 BANGOR

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 70.1

0.11

DMA - CPP

 

20

22

 

26

 

31

25

 

41

32

26

 

 

DMA-CPM

28.53

31.38

37.09

44.22

35.66

58.49

45.65

37.09

 

 

TSA - CPM

16.09

17.7

20.92

24.94

20.11

32.98

25.74

20.92

 205 PRESQUE ISLE

 

 

 

 

 

 

 

 

 

 

 

 

 

 14.9

0.02

DMA - CPP

 

13

25

 

27

 

17

26

 

39

31

23

 

 

DMA-CPM

87.49

168.25

181.71

114.41

174.98

262.47

208.63

154.79

 

 

TSA - CPM

87.49

168.25

181.71

114.41

174.98

262.47

208.63

154.79