Women 25-49--Cost-Per-Point (CPP) + Cost-Per-Thousand (CPM)
                                                   (Source: SQAD Media Market Guide--Winter 2002)

                                         Boston (Manchester)            Burlington-Plattsburgh
                                         Hartford-New Haven             Springfield-Holyoke
                                         Providence-New Bedford      Bangor 
                                         Portland-Auburn                   Presque Isle

 

 

 

 

 

 

Table 5

 

 

 

 

 

 

 

 

 

 

 

 

Women 25-49 - CPP & CPM (2nd Qtr. 2003 - 30's)

 

 

 

 

 

 Rank I Market

 

Early

 

Day

Early

 

Early

 

Prime

Prime

 

Late

Late

 

 Women 25-49

 

Morn.

 

Time

Fringe

 

News

 

Access

Time

 

News

Fringe

 

 0

%

 

($)

 

($)

($)

 

($)

 

($)

($)

 

($)

($)

 

 6 BOSTON (MANCHESTER)

 

 

 

 

 

 

 

 

 

 

 

 

 

 1,169.70

2.26

DMA - CPP

299

312

497

604

718 1 ,436

 

1,129

675

 

 

DMA-CPM

25.56

26.67

42.49

51.64

61.38

122.77

96.52

57.71

 

 

TSA - CPM

17.8

18.58

29.59

35.97

42.75

85.51

67.23

40.19

 28 HARTFORD & NEW HAVEN

 

 

 

 

 

 

 

 

 

 

 

 

 

 471.8

0.91

DMA - CPP

121

163

201

265

311

393

324

220

 

 

DMA-CPM

25.64

34.54

42.6

56.16

65.91

83.29

68.67

46.63

 

 

TSA - CPM

15.86

21.37

26.35

34.74

40.77

51.52

42.47

28.84

 49 PROVIDENCE-NEW BEDFOR

 

 

 

 

 

 

 

 

 

 

 

 

 

 284.2

0.55

DMA - CPP

 

72

80

 

91

151

143

189

162

127

 

 

DMA-CPM

25.33

28.15

32.02

53.13

50.31

66.5

57

44.69

 

 

TSA - CPM

6.94

7.72

8.78

14.56

13.79

18.23

15.62

12.25

 80 PORTLAND-AUBURN

 

 

 

 

 

 

 

 

 

 

 

 

 

 174.2

0.34

DMA-CPP

 

46

57

 

63

 

90

89

119

114

 

92

 

 

DMA-CPM

26.41

32.73

36.17

51.67

51.1

68.32

65.45

52.82

 

 

TSA - CPM

12.83

15.9

17.57

25.1

24.82

33.19

31.79

25.66

 90 BURLINGTON-PLATTSBURG

 

 

 

 

 

 

 

 

 

 

 

 

 

 147.3

0.28

DMA - CPP

 

36

41

 

57

 

81

79

109

83

 

67

 

 

DMA-CPM

24.44

27.84

38.7

 

55

53.64

74.01

56.35

45.49

 

 

TSA - CPM

14.68

16.72

23.24

33.03

32.21

44.44

33.84

27.32

 105 SPRINGFIELD-HOLYOKE

 

 

 

 

 

 

 

 

 

 

 

 

 

 120.4

0.23

DMA - CPP

 

33

38

 

70

 

86

124

142

95

 

81

 

 

DMA-CPM

27.42

31.57

58.16

71.45

103.03

117.98

78.93

67.3

 

 

TSA - CPM

7.07

8.14

 

15

18.43

26.57

30.43

20.36

17.36

 158 BANGOR

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 58.6

0.11

DMA - CPP

 

21

23

 

24

 

35

25

 

40

32

 

26

 

 

DMA-CPM

35.82

39.23

40.94

59.7

42.64

68.23

54.58

44.35

 

 

TSA - CPM

20.2

22.13

23.09

33.67

24.05

38.48

30.79

25.02

 205 PRESQUE ISLE

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 12.3

0.02

DMA - CPP

 

12

23

 

27

 

18

29

 

41

30

 

21

 

 

DMA-CPM

97.9

187.65

220.28

146.85

236.6

334.5

244.76

171.33

 

 

TSA - CPM

97.9

187.65

220.28

146.85

236.6

334.5

244.76

171.33