Women 18-49--Cost-Per-Point
(CPP) + Cost-Per-Thousand (CPM)
(Source: SQAD Media Market Guide--Winter 2002)
Boston (Manchester)
Burlington-Plattsburgh
Hartford-New Haven
Springfield-Holyoke
Providence-New Bedford Bangor
Portland-Auburn
Presque Isle
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Table 5 |
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Women 18-49 - CPP & CPM (2nd Qtr. 2003 - 30's) |
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Rank I Market |
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Early |
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Day |
Early |
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Early |
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Prime |
Prime |
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Late |
Late |
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Women 18-49 |
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Mom. |
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Time |
Fringe |
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News |
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Access |
Time |
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News |
Fringe |
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a |
% |
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($) |
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($) |
($) |
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($) |
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($) |
($) |
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($) |
($) |
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6 BOSTON (MANCHESTER) |
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1,456.70 |
2.27 |
DMA - CPP |
321 |
275 |
474 |
615 |
628 |
1,270 |
964 |
582 |
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DMA-CPM |
22.04 |
18.88 |
32.54 |
42.22 |
43.11 |
87.18 |
66.17 |
39.95 |
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TSA - CPM |
15.33 |
13.13 |
22.63 |
29.36 |
29.98 |
60.63 |
46.02 |
27.79 |
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28 HARTFORD & NEW HAVEN |
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581.4 |
0.91 |
DMA-CPP |
127 |
149 |
190 |
236 |
339 |
413 |
349 |
236 |
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DMA-CPM |
21.84 |
25.63 |
32.68 |
40.59 |
58.31 |
71.03 |
60.03 |
40.59 |
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TSA - CPM |
13.49 |
15.82 |
20.18 |
25.06 |
36 |
43.86 |
37.06 |
25.06 |
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49 PROVIDENCE-NEW BEDFOR |
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359.3 |
0.56 |
DMA-CPP |
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93 |
66 |
115 |
189 |
170 |
228 |
182 |
132 |
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DMA-CPM |
25.88 |
18.37 |
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32 |
52.6 |
47.31 |
63.45 |
50.65 |
36.73 |
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TSA - CPM |
7.21 |
5.12 |
8.92 |
14.66 |
13.19 |
17.69 |
14.12 |
10.24 |
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80 PORTLAND-AUBURN |
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212.9 |
0.33 |
DMA-CPP |
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47 |
60 |
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71 |
100 |
95 |
128 |
118 |
90 |
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DMA-CPM |
22.08 |
28.18 |
33.35 |
46.97 |
44.62 |
60.13 |
55.43 |
42.28 |
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TSA - CPM |
10.77 |
13.74 |
16.26 |
22.91 |
21.76 |
29.32 |
27.03 |
20.62 |
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90 BURLINGTON.PlA ITSBU RG |
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182.2 |
0.28 |
DMA.CPP |
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40 |
40 |
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55 |
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83 |
84 |
113 |
91 |
74 |
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DMA-CPM |
21.95 |
21.95 |
30.18 |
45.55 |
46.1 |
62.01 |
49.94 |
40.61 |
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TSA - CPM |
13.23 |
13.23 |
18.19 |
27.44 |
27.77 |
37.36 |
30.09 |
24.47 |
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105 SPRINGFIELD-HOLYOKE |
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152.2 |
0.24 |
DMA-CPP |
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38 |
38 |
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74 |
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91 |
127 |
161 |
100 |
77 |
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DMA-CPM |
24.97 |
24.97 |
48.62 |
59.79 |
83.44 |
105.78 |
65.7 |
50.59 |
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TSA - CPM |
6.53 |
6.53 |
12.73 |
15.65 |
21.84 |
27.69 |
17.2 |
13.24 |
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158 BANGOR |
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72.4 |
0.11 |
DMA - CPP |
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22 |
22 |
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26 |
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39 |
27 |
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44 |
36 |
26 |
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DMA-CPM |
30.37 |
30.37 |
35.9 |
53.85 |
37.28 |
60.75 |
49.7 |
35.9 |
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TSA - CPM |
17.2 |
17.2 |
20.32 |
30.48 |
21.1 |
34.39 |
28.14 |
20.32 |
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205 PRESQUE ISLE |
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15.2 |
0.02 |
DMA - CPP |
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13 |
24 |
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33 |
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20 |
35 |
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46 |
34 |
22 |
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DMA-CPM |
85.55 |
157.95 |
217.18 |
131.62 |
230.34 |
302.73 |
223.76 |
144.78 |
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TSA - CPM |
85.55 |
157.95 |
217.18 |
131.62 |
230.34 |
302.73 |
223.76 |
144.78 |
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