Women 18-49--Cost-Per-Point (CPP) + Cost-Per-Thousand (CPM)
                                                   (Source: SQAD Media Market Guide--Winter 2002)

                                         Boston (Manchester)            Burlington-Plattsburgh
                                         Hartford-New Haven             Springfield-Holyoke
                                         Providence-New Bedford      Bangor 
                                         Portland-Auburn                   Presque Isle

 

 

 

 

 

 

Table 5

 

 

 

 

 

 

 

 

 

 

 

 

Women 18-49 - CPP & CPM (2nd Qtr. 2003 - 30's)

 

 

 

 

 

 Rank I Market

 

 

Early

 

Day

Early

 

Early

 

Prime

Prime

 

Late

Late

 Women 18-49

 

 

Mom.

 

Time

Fringe

 

News

 

Access

Time

 

News

Fringe

 a

%

 

($)

 

($)

($)

 

($)

 

($)

($)

 

($)

($)

 6 BOSTON (MANCHESTER)

 

 

 

 

 

 

 

 

 

 

 

 

 1,456.70

2.27

DMA - CPP

321

275

474

615

628

1,270

964

582

 

 

DMA-CPM

22.04

18.88

32.54

42.22

43.11

87.18

66.17

39.95

 

 

TSA - CPM

15.33

13.13

22.63

29.36

29.98

60.63

46.02

27.79

 28 HARTFORD & NEW HAVEN

 

 

 

 

 

 

 

 

 

 

 

 

 581.4

0.91

DMA-CPP

127

149

190

236

339

413

349

236

 

 

DMA-CPM

21.84

25.63

32.68

40.59

58.31

71.03

60.03

40.59

 

 

TSA - CPM

13.49

15.82

20.18

25.06

36

43.86

37.06

25.06

 49 PROVIDENCE-NEW BEDFOR

 

 

 

 

 

 

 

 

 

 

 

 

 359.3

0.56

DMA-CPP

 

93

66

115

189

170

228

182

132

 

 

DMA-CPM

25.88

18.37

 

32

52.6

47.31

63.45

50.65

36.73

 

 

TSA - CPM

7.21

5.12

8.92

14.66

13.19

17.69

14.12

10.24

 80 PORTLAND-AUBURN

 

 

 

 

 

 

 

 

 

 

 

 

 212.9

0.33

DMA-CPP

 

47

60

 

71

100

95

128

118

90

 

 

DMA-CPM

22.08

28.18

33.35

46.97

44.62

60.13

55.43

42.28

 

 

TSA - CPM

10.77

13.74

16.26

22.91

21.76

29.32

27.03

20.62

 90 BURLINGTON.PlA ITSBU RG

 

 

 

 

 

 

 

 

 

 

 

 

 182.2

0.28

DMA.CPP

 

40

40

 

55

 

83

84

113

91

74

 

 

DMA-CPM

21.95

21.95

30.18

45.55

46.1

62.01

49.94

40.61

 

 

TSA - CPM

13.23

13.23

18.19

27.44

27.77

37.36

30.09

24.47

 105 SPRINGFIELD-HOLYOKE

 

 

 

 

 

 

 

 

 

 

 

 

 152.2

0.24

DMA-CPP

 

38

38

 

74

 

91

127

161

100

77

 

 

DMA-CPM

24.97

24.97

48.62

59.79

83.44

105.78

65.7

50.59

 

 

TSA - CPM

6.53

6.53

12.73

15.65

21.84

27.69

17.2

13.24

 158 BANGOR

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 72.4

0.11

DMA - CPP

 

22

22

 

26

 

39

27

 

44

36

26

 

 

DMA-CPM

30.37

30.37

35.9

53.85

37.28

60.75

49.7

35.9

 

 

TSA - CPM

17.2

17.2

20.32

30.48

21.1

34.39

28.14

20.32

 205 PRESQUE ISLE

 

 

 

 

 

 

 

 

 

 

 

 

 

 15.2

0.02

DMA - CPP

 

13

24

 

33

 

20

35

 

46

34

22

 

 

DMA-CPM

85.55

157.95

217.18

131.62

230.34

302.73

223.76

144.78

 

 

TSA - CPM

85.55

157.95

217.18

131.62

230.34

302.73

223.76

144.78