Women 18-34--Cost-Per-Point
(CPP) + Cost-Per-Thousand (CPM)
(Source: SQAD Media Market Guide--Winter 2002)
Boston (Manchester)
Burlington-Plattsburgh
Hartford-New Haven
Springfield-Holyoke
Providence-New Bedford Bangor
Portland-Auburn
Presque Isle
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Table 5 |
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Women 18-34. CPP & CPM (2nd Qtr. 2003. 30's) |
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Rank / Market |
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Early |
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Day |
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Early |
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Early |
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Prime |
Prime |
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Late |
Late |
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Women 18-34 |
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Mom. |
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Time |
Fringe |
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News |
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Access |
Time |
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News |
Fringe |
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0 |
% |
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($) |
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($) |
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($) |
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($) |
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($) |
($) |
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($) |
($) |
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6 BOSTON (MANCHESTER) |
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720.8 |
2.32 |
DMA - CPP |
331 |
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256 |
576 |
416 |
547 |
1,385 |
1,023 |
542 |
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DMA-CPM |
45.92 |
35.52 |
79.92 |
57.72 |
75.89 |
192.16 |
141.93 |
75.2 |
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TSA - CPM |
32.06 |
24.79 |
55.79 |
40.29 |
52.98 |
134.14 |
99.08 |
52.5 |
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28 HARTFORD & NEW HAVEN |
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278.4 |
0.9 |
DMA-CPP |
150 |
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143 |
212 |
266 |
325 |
388 |
343 |
267 |
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DMA-CPM |
53.89 |
51.37 |
76.16 |
95.56 |
116.75 |
139.38 |
123.22 |
95.92 |
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TSA - CPM |
33.53 |
31.96 |
47.38 |
59.45 |
72.64 |
86.72 |
76.66 |
59.68 |
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49 PROVIDENCE-NEW BED FOR |
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178.5 |
0.57 |
DMA - CPP |
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90 |
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79 |
114 |
152 |
154 |
216 |
198 |
136 |
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DMA-CPM |
50.43 |
44.27 |
63.88 |
85.17 |
86.3 |
121.04 |
110.95 |
76.21 |
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TSA - CPM |
14.34 |
12.58 |
18.16 |
24.21 |
24.53 |
34.41 |
31.54 |
21.66 |
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80 PORTLAND-AUBURN |
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100 |
0.32 |
DMA - CPP |
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49 |
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46 |
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61 |
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89 |
94 |
126 |
117 |
103 |
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DMA-CPM |
49.01 |
46.01 |
61.01 |
89.01 |
94.01 |
126.02 |
117.02 |
103.02 |
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TSA - CPM |
23.94 |
22.48 |
29.81 |
43.49 |
45.93 |
61.57 |
57.17 |
50.33 |
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90 BURLINGTON-PLATTSBURG |
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86.4 |
0.28 |
DMA-CPP |
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39 |
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32 |
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54 |
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89 |
72 |
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96 |
95 |
67 |
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DMA-CPM |
45.11 |
37.02 |
62.46 |
102.95 |
83.29 |
111.05 |
109.89 |
77.5 |
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TSA - CPM |
27.36 |
22.45 |
37.88 |
62.43 |
50.51 |
67.34 |
66.64 |
47 |
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105 SPRINGFIELD-HOLYOKE |
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74.7 |
0.24 |
DMA - CPP |
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37 |
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32 |
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75 |
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87 |
123 |
146 |
97 |
79 |
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DMA-CPM |
49.53 |
42.84 |
100.41 |
116.4 7 |
164.67 |
195.46 |
129.86 |
105.76 |
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TSA - CiPM |
13.1 |
11.83 |
26.56 |
30.81 |
43.56 |
51.7 |
34.35 |
27.97 |
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158 BANGOR |
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33.8 |
0.11 |
DMA-CPP |
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22 |
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18 |
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22 |
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33 |
25 |
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39 |
32 |
20 |
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DMA-CPM |
65.03 |
53.21 |
65.03 |
97.55 |
73.9 |
115.29 |
94.6 |
59.12 |
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TSA - CPM |
37.12 |
30.37 |
37.12 |
55.68 |
42.18 |
65.81 |
54 |
33.75 |
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205 PRESQUE ISLE |
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7.2 |
0.02 |
DMA - CPP |
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19 |
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27 |
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66 |
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22 |
65 |
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55 |
42 |
24 |
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DMA-CPM |
264.11 |
375.31 |
917.43 |
305.81 |
903.53 |
764.53 |
583.82 |
333.61 |
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TSA - CPM |
264.11 |
375.31 |
917.43 |
305.81 |
903.53 |
764.53 |
583.82 |
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