Women 18-34--Cost-Per-Point (CPP) + Cost-Per-Thousand (CPM)
                                                   (Source: SQAD Media Market Guide--Winter 2002)

                                         Boston (Manchester)            Burlington-Plattsburgh
                                         Hartford-New Haven             Springfield-Holyoke
                                         Providence-New Bedford      Bangor 
                                         Portland-Auburn                   Presque Isle

 

 

 

 

 

 

Table 5

 

 

 

 

 

 

 

 

 

 

 

 

Women 18-34. CPP & CPM (2nd Qtr. 2003. 30's)

 

 

 

 

 

 Rank / Market

 

 

Early

 

Day

 

Early

 

Early

 

Prime

Prime

 

Late

Late

 Women 18-34

 

Mom.

 

Time

Fringe

 

News

 

Access

Time

 

News

Fringe

 0

%

 

($)

 

($)

 

($)

 

($)

 

($)

($)

 

($)

($)

 6 BOSTON (MANCHESTER)

 

 

 

 

 

 

 

 

 

 

 

 

 

 720.8

2.32

DMA - CPP

331

 

256

576

416

547

1,385

1,023

542

 

 

DMA-CPM

45.92

35.52

79.92

57.72

75.89

192.16

141.93

75.2

 

 

TSA - CPM

32.06

24.79

55.79

40.29

52.98

134.14

99.08

52.5

 28 HARTFORD & NEW HAVEN

 

 

 

 

 

 

 

 

 

 

 

 

 

 278.4

0.9

DMA-CPP

150

 

143

212

266

325

388

343

267

 

 

DMA-CPM

53.89

51.37

76.16

95.56

116.75

139.38

123.22

95.92

 

 

TSA - CPM

33.53

31.96

47.38

59.45

72.64

86.72

76.66

59.68

 49 PROVIDENCE-NEW BED FOR

 

 

 

 

 

 

 

 

 

 

 

 

 

 178.5

0.57

DMA - CPP

 

90

 

79

114

152

154

216

198

136

 

 

DMA-CPM

50.43

44.27

63.88

85.17

86.3

121.04

110.95

76.21

 

 

TSA - CPM

14.34

12.58

18.16

24.21

24.53

34.41

31.54

21.66

 80 PORTLAND-AUBURN

 

 

 

 

 

 

 

 

 

 

 

 

 

 100

0.32

DMA - CPP

 

49

 

46

 

61

 

89

94

126

117

103

 

 

DMA-CPM

49.01

46.01

61.01

89.01

94.01

126.02

117.02

103.02

 

 

TSA - CPM

23.94

22.48

29.81

43.49

45.93

61.57

57.17

50.33

 90 BURLINGTON-PLATTSBURG

 

 

 

 

 

 

 

 

 

 

 

 

 

 86.4

0.28

DMA-CPP

 

39

 

32

 

54

 

89

72

 

96

95

67

 

 

DMA-CPM

45.11

37.02

62.46

102.95

83.29

111.05

109.89

77.5

 

 

TSA - CPM

27.36

22.45

37.88

62.43

50.51

67.34

66.64

47

 105 SPRINGFIELD-HOLYOKE

 

 

 

 

 

 

 

 

 

 

 

 

 

 74.7

0.24

DMA - CPP

 

37

 

32

 

75

 

87

123

146

97

79

 

 

DMA-CPM

49.53

42.84

100.41

116.4 7

164.67

195.46

129.86

105.76

 

 

TSA - CiPM

13.1

11.83

26.56

30.81

43.56

51.7

34.35

27.97

 158 BANGOR

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 33.8

0.11

DMA-CPP

 

22

 

18

 

22

 

33

25

 

39

32

20

 

 

DMA-CPM

65.03

53.21

65.03

97.55

73.9

115.29

94.6

59.12

 

 

TSA - CPM

37.12

30.37

37.12

55.68

42.18

65.81

54

33.75

 205 PRESQUE ISLE

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 7.2

0.02

DMA - CPP

 

19

 

27

 

66

 

22

65

 

55

42

24

 

 

DMA-CPM

264.11

375.31

917.43

305.81

903.53

764.53

583.82

333.61

 

 

TSA - CPM

264.11

375.31

917.43

305.81

903.53

764.53

583.82

333.61