Table 12

Radio Daypart Costs Per Radio Metro Area Rating Point

(2nd Quarter 2003 - 60 Second Units)

12 to 24

12 to 34

18+

18 to 24

18 to 34

P

M

W

P

A

M

W

A

M

W

A

M

W

$

$

$

$

$

$

$

$

$

$

$

$

$

 261. AUGUSTAWATERVILLE, ME POP. (12+): 96,500

 AM Drive

25

21

29

19

15

12

16

21

15

36

15

12

24

 Daytime

15

11

20

13

13

12

14

13

10

18

12

9

17

 PM Drive

19

16

22

16

18

16

19

14

13

18

14

12

15

 Evening

10

11

9

12

23

21

24

11

11

11

14

14

14

 209. BANGOR, ME POP. (12+): 151,300

 AM Drive

31

25

39

23

19

17

22

24

19

31

20

17

23

 Daytime

25

26

23

23

19

17

21

22

22

22

21

19

22

 PM Drive

20

18

22

19

19

16

22

19

19

22

. 17

16

19

 Evening

10

10

10

12

11

16

18

11

11

10

14

15

13

 8. BOSTON POP. (12+): 3,738,700

 AM -Drive

569

554

590

453

364

338

390

400

388

403

381

351

410

 Daytime

274

285

264

303

'297

292

298

248

239

258

292

297

287

 PM Drive

390

380

398

363

354

330

381

289

247

337

319

295

344

 Evening

135

120

150

147

174

157

188

108

79

156

136

105

177

 116. BRIDGEPORT POP. (12+): 375,900

 AM Drive

185

185

184

130

96

94

99

120

113

129

104

105

106

 Daytime

135

150

121

114

105

101

108

108

116

103

101

107

96

 PM Drive

141

134

145

125

117