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Table 12 |
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Radio Daypart Costs Per Radio Metro Area Rating Point |
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(2nd Quarter 2003 - 60 Second Units) |
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12 to 24 |
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12 to 34 |
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18+ |
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18 to 24 |
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18 to 34 |
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|
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|
P |
M |
W |
|
P |
|
A |
M |
W |
|
A |
M |
W |
|
A |
M |
W |
|
|
$ |
$ |
$ |
|
$ |
|
$ |
$ |
$ |
|
$ |
$ |
$ |
|
$ |
$ |
$ |
|
261. AUGUSTAWATERVILLE, ME POP. (12+): 96,500 |
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AM Drive |
25 |
21 |
29 |
|
19 |
|
15 |
12 |
16 |
|
21 |
15 |
36 |
|
15 |
12 |
24 |
|
Daytime |
15 |
11 |
20 |
|
13 |
|
13 |
12 |
14 |
|
13 |
10 |
18 |
|
12 |
9 |
17 |
|
PM Drive |
19 |
16 |
22 |
|
16 |
|
18 |
16 |
19 |
|
14 |
13 |
18 |
|
14 |
12 |
15 |
|
Evening |
10 |
11 |
9 |
|
12 |
|
23 |
21 |
24 |
|
11 |
11 |
11 |
|
14 |
14 |
14 |
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209. BANGOR, ME POP. (12+): 151,300 |
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AM Drive |
31 |
25 |
39 |
|
23 |
|
19 |
17 |
22 |
|
24 |
19 |
31 |
|
20 |
17 |
23 |
|
Daytime |
25 |
26 |
23 |
|
23 |
|
19 |
17 |
21 |
|
22 |
22 |
22 |
|
21 |
19 |
22 |
|
PM Drive |
20 |
18 |
22 |
|
19 |
|
19 |
16 |
22 |
|
19 |
19 |
22 |
|
. 17 |
16 |
19 |
|
Evening |
10 |
10 |
10 |
|
12 |
|
11 |
16 |
18 |
|
11 |
11 |
10 |
|
14 |
15 |
13 |
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8. BOSTON POP. (12+): 3,738,700 |
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AM -Drive |
569 |
554 |
590 |
|
453 |
|
364 |
338 |
390 |
|
400 |
388 |
403 |
|
381 |
351 |
410 |
|
Daytime |
274 |
285 |
264 |
|
303 |
|
'297 |
292 |
298 |
|
248 |
239 |
258 |
|
292 |
297 |
287 |
|
PM Drive |
390 |
380 |
398 |
|
363 |
|
354 |
330 |
381 |
|
289 |
247 |
337 |
|
319 |
295 |
344 |
|
Evening |
135 |
120 |
150 |
|
147 |
|
174 |
157 |
188 |
|
108 |
79 |
156 |
|
136 |
105 |
177 |
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116. BRIDGEPORT POP. (12+): 375,900 |
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|
AM Drive |
185 |
185 |
184 |
|
130 |
|
96 |
94 |
99 |
|
120 |
113 |
129 |
|
104 |
105 |
106 |
|
Daytime |
135 |
150 |
121 |
|
114 |
|
105 |
101 |
108 |
|
108 |
116 |
103 |
|
101 |
107 |
96 |
|
PM Drive |
141 |
134 |
145 |
|
125 |
|
117 |
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