|
|
|
|
|
|
|
|
Table 12 |
|
|
|
|
|
|
|
|
|
|
|
|
|
Radio Daypart Costs Per Radio Metro Area Rating Point |
|
|
|
|
|
|
|
|
|
||||||
|
|
|
|
(2nd Quarter 2003 - 60 Second Units) |
|
|
|
|
|
|
|
|
|
|
|
|||
|
|
|
12 to 24 |
|
|
12 to 34 |
|
|
18+ |
|
|
|
18 to 24 |
|
|
|
18 to 34 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
P |
M |
W |
|
P |
|
A |
M |
W |
|
A |
M |
W |
|
A |
M |
W |
|
|
$ |
$ |
$ |
|
$ |
|
$ |
$ |
$ |
|
$ |
$ |
$ |
|
$ |
$ |
$ |
|
261. AUGUSTAWATERVILLE, ME POP. (12+): 96,500 |
|
|
|
|
|
|
|
|
|
|
|
|
|||||
|
AM Drive |
25 |
21 |
29 |
|
19 |
|
15 |
12 |
16 |
|
21 |
15 |
36 |
|
15 |
12 |
24 |
|
Daytime |
15 |
11 |
20 |
|
13 |
|
13 |
12 |
14 |
|
13 |
10 |
18 |
|
12 |
9 |
17 |
|
PM Drive |
19 |
16 |
22 |
|
16 |
|
18 |
16 |
19 |
|
14 |
13 |
18 |
|
14 |
12 |
15 |
|
Evening |
10 |
11 |
9 |
|
12 |
|
23 |
21 |
24 |
|
11 |
11 |
11 |
|
14 |
14 |
14 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
209. BANGOR, ME POP. (12+): 151,300 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|||
|
AM Drive |
31 |
25 |
39 |
|
23 |
|
19 |
17 |
22 |
|
24 |
19 |
31 |
|
20 |
17 |
23 |
|
Daytime |
25 |
26 |
23 |
|
23 |
|
19 |
17 |
21 |
|
22 |
22 |
22 |
|
21 |
19 |
22 |
|
PM Drive |
20 |
18 |
22 |
|
19 |
|
19 |
16 |
22 |
|
19 |
19 |
22 |
|
. 17 |
16 |
19 |
|
Evening |
10 |
10 |
10 |
|
12 |
|
11 |
16 |
18 |
|
11 |
11 |
10 |
|
14 |
15 |
13 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
8. BOSTON POP. (12+): 3,738,700 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|||
|
AM -Drive |
569 |
554 |
590 |
|
453 |
|
364 |
338 |
390 |
|
400 |
388 |
403 |
|
381 |
351 |
410 |
|
Daytime |
274 |
285 |
264 |
|
303 |
|
'297 |
292 |
298 |
|
248 |
239 |
258 |
|
292 |
297 |
287 |
|
PM Drive |
390 |
380 |
398 |
|
363 |
|
354 |
330 |
381 |
|
289 |
247 |
337 |
|
319 |
295 |
344 |
|
Evening |
135 |
120 |
150 |
|
147 |
|
174 |
157 |
188 |
|
108 |
79 |
156 |
|
136 |
105 |
177 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
116. BRIDGEPORT POP. (12+): 375,900 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|||
|
AM Drive |
185 |
185 |
184 |
|
130 |
|
96 |
94 |
99 |
|
120 |
113 |
129 |
|
104 |
105 |
106 |
|
Daytime |
135 |
150 |
121 |
|
114 |
|
105 |
101 |
108 |
|
108 |
116 |
103 |
|
101 |
107 |
96 |
|
PM Drive |
141 |
134 |
145 |
|
125 |
|
117 |
113 |
122 |
|
108 |
100 |
117 |
|
110 |
111 |
110 |
|
Evening |
39 |
40 |
38 |
|
43 |
|
51 |
50 |
52 |
|
31 |
28 |
33 |
|
41 |
40 |
43 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
281. BURLINGTON, VT POP. (12+): 127,300 |
|
|
|
|
|
|
|
|
|
|
|
|
|
||||
|
AM Drive |
44 |
45 |
43 |
|
29 |
|
24 |
22 |
25 |
|
35 |
32 |
39 |
|
25 |
21 |
28 |
|
Daytime |
18 |
18 |
18 |
|
17 |
|
18 |
17 |
18 |
|
15 |
14 |
18 |
|
16 |
16 |
17 |
|
PM Drive |
35 |
32 |
41 |
|
26 |
|
26 |
22 |
28 |
|
31 |
25 |
40 |
|
23 |
20 |
26 |
|
Evening |
19 |
16 |
26 |
|
18 |
|
20 |
17 |
23 |
|
22 |
13 |
64 |
|
19 |
13 |
30 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
184. CAPE COD, MA POP. (12+): 185,900 |
|
|
|
|
|
|
|
|
|
|
|
|
|
||||
|
AM Drive |
45 |
41 |
47 |
|
36 |
|
31 |
27 |
36 |
|
28 |
27 |
32 |
|
29 |
24 |
38 |
|
Daytime |
26 |
26 |
25 |
|
24 |
|
25 |
22 |
27 |
|
20 |
22 |
19 |
|
21 |
19 |
23 |
|
PM Drive |
45 |
46 |
46 |
|
35 |
|
34 |
30 |
39 |
|
42 |
39 |
45 |
|
32 |
27 |
36 |
|
EYeRing |
25 |
27 |
25 |
|
25 |
|
30 |
28 |
32 |
|
29 |
30 |
27 |
|
26 |
25 |
25 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
192. DANBURY CT POP. (12+): 174,300 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|||
|
AM Drive |
111 |
94 |
128 |
|
71 |
|
49 |
46 |
53 |
|
70 |
57 |
89 |
|
57 |
54 |
61 |
|
Daytime |
75 |
83 |
69 |
|
58 |
|
49 |
49 |
49 |
|
57 |
62 |
53 |
|
51 |
56 |
47 |
|
PM Drive |
94 |
91 |
99 |
|
69 |
|
61 |
57 |
65 |
|
78 |
69 |
88 |
|
59 |
55 |
62 |
|
Evening |
44 |
46 |
42 |
|
48 |
|
49 |
48 |
50 |
|
37 |
43 |
34 |
|
45 |
52 |
41 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
46. HARTFORD-NEW BRIT AIN-MIDDPOP. (12+): 965,000 |
|
|
|
|
|
|
|
|
|
|
|
|
|||||
|
AM Drive |
219 |
235 |
204 |
|
154 |
|
119 |
122 |
116 |
|
186 |
194 |
172 |
|
133 |
134 |
133 |
|
Daytime |
119 |
142 |
103 |
|
114 |
|
117 |
123 |
112 |
|
112 |
115 |
108 |
|
109 |
111 |
100 |
|
PM Drive |
183 |
249 |
143 |
|
139 |
|
133 |
144 |
124 |
|
156 |
223 |
116 |
|
122 |
142 |
107 |
|
Evening |
64 |
75 |
53 |
|
60 |
|
70 |
67 |
75 |
|
84 |
83 |
84 |
|
67 |
64 |
69 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
271. LEWISTON-AUBURN, ME POP. (12+): 84,600 |
|
|
|
|
|
|
|
|
|
|
|
|
|
||||
|
AM Drive |
27 |
25 |
29 |
|
17 |
|
14 |
12 |
16 |
|
18 |
16 |
21 |
|
13 |
12 |
15 |
|
Daytime |
15 |
20 |
13 |
|
12 |
|
12 |
11 |
13 |
|
14 |
19 |
11 |
|
11 |
11 |
11 |
|
PM Drive |
25 |
31 |
22 |
|
17 |
|
18 |
17 |
18 |
|
20 |
26 |
16 |
|
15 |
15 |
14 |
|
Evening |
13 |
13 |
13 |
|
14 |
|
18 |
16 |
20 |
|
16 |
14 |
14 |
|
14 |
12 |
16 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
188. MANCHESTER POP. (12+): 176,200 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|||
|
AM Drive |
76 |
66 |
89 |
|
51 |
|
46 |
42 |
50 |
|
54 |
45 |
69 |
|
41 |
37 |
46 |
|
Daytime |
57 |
53 |
62 |
|
49 |
|
48 |
48 |
48 |
|
46 |
44 |
50 |
|
44 |
47 |
42 |
|
PM Drive |
88 |
103 |
77 |
|
79 |
|
69 |
68 |
71 |
|
64 |
82 |
53 |
|
68 |
81 |
58 |
|
Evening |
27 |
29 |
25 |
|
31 |
|
31 |
27 |
36 |
|
22 |
30 |
18 |
|
31 |
35 |
27 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
168. NEW BEDFORD-FALL RIVER, M POP. (12+): 210,100 |
|
|
|
|
|
|
|
|
|
|
|
|
|||||
|
AM Drive |
99 |
97 |
100 |
|
74 |
|
54 |
50 |
57 |
|
65 |
63 |
69 |
|
59 |
51 |
71 |
|
Daytime |
65 |
70 |
60 |
|
61 |
|
54 |
52 |
55 |
|
54 |
56 |
54 |
|
55 |
49 |
62 |
|
PM Drive |
64 |
61 |
66 |
|
57 |
|
61 |
54 |
72 |
|
48 |
39 |
56 |
|
49 |
41 |
59 |
|
Evening |
45 |
38 |
55 |
|
49 |
|
56 |
47 |
69 |
|
39 |
29 |
56 |
|
46 |
44 |
50 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
101. NEW HAVEN POP. (12+): 400,500 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|||
|
AM Drive |
160 |
154 |
166 |
|
137 |
|
100 |
91 |
107 |
|
123 |
109 |
139 |
|
121 |
110 |
133 |
|
Daytime |
101 |
94 |
109 |
|
112 |
|
99 |
92 |
107 |
|
95 |
80 |
117 |
|
108 |
96 |
126 |
|
PM Drive |
114 |
127 |
102 |
|
117 |
|
109 |
104 |
114 |
|
98 |
95 |
101 |
|
111 |
105 |
117 |
|
Evening |
35 |
40 |
30 |
|
42 |
|
58 |
56 |
61 |
|
35 |
44 |
29 |
|
46 |
46 |
45 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
172. NEW LONDON, CT POP. (12+): 205,400 |
|
|
|
|
|
|
|
|
|
|
|
|
|
||||
|
AM Drive |
46 |
41 |
52 |
|
37 |
|
31 |
30 |
34 |
|
34 |
30 |
38 |
|
31 |
28 |
37 |
|
Daytime |
30 |
25 |
42 |
|
28 |
|
30 |
28 |
32 |
|
27 |
21 |
39 |
|
26 |
24 |
30 |
|
PM Drive |
29 |
25 |
36 |
|
30 |
|
33 |
30 |
37 |
|
23 |
18 |
37 |
|
27 |
23 |
33 |
|
Evening |
13 |
13 |
13 |
|
17 |
|
25 |
21 |
29 |
|
11 |
10 |
15 |
|
15 |
16 |
21 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
164. PORTLAND, MI; POP. (12+): 219,200 |
|
|
|
|
|
|
|
|
|
|
|
|
|
||||
|
AM Drive |
107 |
129 |
96 |
|
78 |
|
58 |
55 |
63 |
|
80 |
91 |
71 |
|
65 |
62 |
68 |
|
Daytime |
68 |
76 |
63 |
|
65 |
|
59 |
54 |
63 |
|
57 |
60 |
55 |
|
59 |
57 |
61 |
|
PM Drive |
61 |
71 |
54 |
|
59 |
|
58 |
53 |
62 |
|
51 |
64 |
44 |
|
54 |
53 |
54 |
|
Evening |
19 |
18 |
22 |
|
23 |
|
29 |
26 |
33 |
|
19 |
17 |
21 |
|
26 |
23 |
31 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
119.PORTSMOUTH-DOVER-ROCHESTE POP. (12+): 362,oeo |
|
|
|
|
|
|
|
|
|
|
|
|
|||||
|
AM Drive |
124 |
107 |
142 |
|
91 |
|
66 |
61 |
71 |
|
84 |
73 |
104 |
|
75 |
62 |
94 |
|
Daytime |
86 |
71 |
105 |
|
76 |
|
67 |
62 |
73 |
|
71 |
57 |
89 |
|
70 |
56 |
94 |
|
PM Drive |
70 |
73 |
68 |
|
66 |
|
67 |
59 |
78 |
|
50 |
48 |
52 |
|
57 |
50 |
67 |
|
Evening |
24 |
32 |
21 |
|
30 |
|
41 |
41 |
42 |
|
20 |
25 |
16 |
|
27 |
32 |
24 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
35. PROVIOENCE-WARWICK-PAWTUC POP. (12+): 1,280,400 |
|
|
|
|
|
|
|
|
|
|
|
|
|||||
|
AM Drive |
171 |
170 |
170 |
|
120 |
|
95 |
84 |
105 |
|
128 |
135 |
121 |
|
100 |
93 |
111 |
|
Daytime |
96 |
104 |
90 |
|
106 |
|
97 |
97 |
96 |
|
88 |
97 |
81 |
|
102 |
116 |
91 |
|
PM Drive |
104 |
118 |
91 |
|
103 |
|
97 |
95 |
98 |
|
87 |
90 |
84 |
|
94 |
95 |
95 |
|
Evening |
30 |
26 |
34 |
|
37 |
|
55 |
48 |
62 |
|
27 |
18 |
39 |
|
37 |
27 |
57 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
82. SPRINGFIELD, MA POP. (12+): 492,000 |
|
|
|
|
|
|
|
|
|
|
|
|
|
||||
|
AM Drive |
70 |
61 |
81 |
|
60 |
|
46 |
46 |
47 |
|
67 |
55 |
82 |
|
57 |
56 |
57 |
|
Daytime |
109 |
99 |
118 |
|
91 |
|
90 |
87 |
91 |
|
106 |
93 |
118 |
|
85 |
96 |
77 |
|
PM Drive |
71 |
80 |
65 |
|
66 |
|
63 |
64 |
63 |
|
59 |
77 |
49 |
|
59 |
77 |
48 |
|
Evening |
15 |
17 |
13 |
|
18 |
|
24 |
27 |
22 |
|
16 |
17 |
14 |
|
20 |
24 |
16 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
138. STAMFORD-NORWALK, CT POP. (12+): 289,200 |
|
|
|
|
|
|
|
|
|
|
|
|
|||||
|
AM Drive |
208 |
205 |
212 |
|
168 |
|
123 |
117 |
126 |
|
150 |
134 |
160 |
|
139 |
133 |
147 |
|
Daytime |
115 |
91 |
157 |
|
103 |
|
89 |
88 |
89 |
|
87 |
64 |
127 |
|
90 |
79 |
107 |
|
PM Drive |
152 |
152 |
151 |
|
134 |
|
143 |
136 |
151 |
|
130 |
112 |
155 |
|
121 |
105 |
141 |
|
Evening |
107 |
114 |
94 |
|
130 |
||||||||||||