Persons 12-17--Cost-Per-Point (CPP) + Cost-Per-Thousand (CPM)
                                                  (Source: SQAD Media Market Guide--Winter 2002)

                                        Boston (Manchester)            Burlington-Plattsburgh
                                        Hartford-New Haven             Springfield-Holyoke
                                        Providence-New Bedford      Bangor 
                                        Portland-Auburn                   Presque Isle

 

 

 

 

 

Table 5

 

 

 

 

Persons 12-17 - CPP & CPM (2nd atr. 2003 -30ís

 

 

 

 

 

 

 

 

 

 

 

 Rank / Market

 

Early

 

Prime

Prime

 

 Persons 12-17

 

Fringe

 

Access

Time

 

 0

%

 

 

($)

 

($)

($)

 

 6 BOSTON (MANCHESTER)

 

 

 

 

 

 436.8

 

1.86

DMA-CPP

331

607

1 ,409

 

 

 

DMA-CPM

75.78

138.97

322.59

 

 

 

TSA-CPM

51.07

93.66

217.42

 28 HARTFORD & NEW HAVEN

 

 

 

 

 

 179.8

 

0.76

DMA-CPP

136

367

445

 

 

 

DMA-CPM

75.65

204.14

247.52

 

 

 

TSA-CPM

46.13

124.49

150.95

 49 PROVIDENCE-NEW BED FOR

 

 

 

 

 

 119.8

 

0.51

DMA-CPP

 

98

159

291

 

 

 

DMA-CPM

81.84

132.78

243.01

 

 

 

TSA-CPM

24.27

39.37

72.05

 80 PORTLAND-AUBURN

 

 

 

 

 

 76.5

 

0.33

DMA-CPP

 

40

119

177

 

 

 

DMA-CPM

52.32

155.65

231.51

 

 

 

TSA-CPM

26.07

77.55

115.35

 90 BURLINGTON-PLATTSBURG

 

 

 

 

 

 65.1

 

0.28

DMA-CPP

 

36

88

132

 

 

 

DMA-CPM

55.28

135.14

202.7

 

 

 

TSA-CPM

32.58

79.65

119.4 7

 105 SPRINGFIELD-HOLYOKE

 

 

 

 

 

 50.4

 

0.21

DMA-CPP

 

66

123

154

 

 

 

DMA-CPM

130.97

244.08

305.6

 

 

 

TSA-CPM

34.93

65.1

81.5

 158 BANGOR

 

 

 

 

 

 

 

 28.4

 

0.12

DMA -CPP

 

31

36

 

46

 

 

 

DMA-CPM

108.97

126.55

161.7

 

 

 

TSA-CPM

61.27

71.15

90.92

 205 PRESQUE ISLE

 

 

 

 

 

 

 6.6

 

0.03

DMA-CPP

 

62

36

 

57

 

 

 

DMA-CPM

935

542.9

859.6

 

 

 

TSA-CPM

935

542.9

859.6