Men 50+--Cost-Per-Point (CPP)
+ Cost-Per-Thousand (CPM)
(Source: SQAD Media Market Guide--Winter 2003)
Boston (Manchester)
Burlington-Plattsburgh
Hartford-New Haven
Springfield-Holyoke
Providence-New Bedford Bangor
Portland-Auburn
Presque Isle
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Table 5 |
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Men 50+ - CPP & CPM (2nd Qtr. 2003 - 30's) |
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Rank / Market |
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Early |
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Early |
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Early |
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Prime |
Prime |
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Late |
Late |
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Men 50+ |
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Morn. |
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Fringe |
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News |
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Access |
Time |
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News |
Fringe |
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0 |
% |
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($) |
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($) |
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($) |
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($) |
($) |
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($) |
($) |
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6 BOSTON (MANCHESTER) |
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755.7 |
2.12 |
DMA-CPP |
246 |
208 |
207 |
322 |
884 |
609 |
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470 |
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DMA-CPM |
32.55 |
27.53 |
27.39 |
42.61 |
116.98 |
80.59 |
62.2 |
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TSA-CPM |
22.09 |
18.68 |
18.59 |
28.92 |
79.4 |
54.7 |
42.21 |
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28 HARTFORD & NEW HAVEN |
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326.5 |
0.92 |
DMA -CPP |
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89 |
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97 |
115 |
158 |
263 |
249 |
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251 |
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DMA-CPM |
27.26 |
29.71 |
35.22 |
48.39 |
80.55 |
76.26 |
76.87 |
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TSA-CPM |
16.68 |
18.18 |
21.55 |
29.61 |
49.29 |
46.67 |
47.04 |
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49 PROVIDENCE-NEW BEDFOR |
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207.3 |
0.58 |
DMA-CPP |
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63 |
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68 |
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84 |
83 |
148 |
123 |
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117 |
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DMA-CPM |
30.39 |
32.8 |
40.51 |
40.03 |
71.38 |
59.32 |
56.43 |
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TSA-CPM |
8.84 |
9.54 |
11.79 |
11.65 |
20.77 |
17.26 |
16.42 |
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80 PORTLAND-AUBURN |
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123.3 |
0.35 |
DMA-CPP |
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32 |
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36 |
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50 |
47 |
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78 |
84 |
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87 |
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DMA-CPM |
25.95 |
29.19 |
40.55 |
38.12 |
63.25 |
68.12 |
70.55 |
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TSA-CPM |
13.32 |
14.98 |
20.81 |
19.56 |
32.46 |
34.96 |
36.21 |
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90 BURLINGTON-PLATTSBURG |
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97.8 |
0.27 |
DMA-CPP |
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28 |
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42 |
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44 |
46 |
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73 |
66 |
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83 |
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DMA-CPM |
28.62 |
42.93 |
44.97 |
47.01 |
74.61 |
67.46 |
84.83 |
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TSA-CPM |
16.58 |
24.86 |
26.05 |
27.23 |
43.21 |
39.07 |
49.13 |
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105 SPRINGFIELD-HOLYOKE |
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83.6 |
0.23 |
DMA-CPP |
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32 |
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45 |
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47 |
61 |
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89 |
73 |
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73 |
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DMA-CPM |
38.27 |
53.82 |
56.21 |
72.95 |
1 06.44 |
87.31 |
87.31 |
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TSA-CPM |
9.84 |
13.84 |
14.45 |
18.75 |
27.36 |
22.44 |
22.44 |
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158 BANGOR |
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44.8 |
0.13 |
DMA-CPP |
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15 |
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17 |
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24 |
18 |
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26 |
30 |
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29 |
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DMA-CPM |
33.49 |
37.95 |
53.58 |
40.18 |
58.04 |
66.97 |
64.74 |
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TSA-CPM |
19.03 |
21.57 |
30.45 |
22.84 |
32.99 |
38.06 |
36.79 |
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205 PRESQUE ISLE |
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9.7 |
0.03 |
DMA-CPP |
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10 |
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38 |
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13 |
21 |
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39 |
28 |
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29 |
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DMA-CPM |
102.97 |
391.27 |
133.86 |
216.23 |
401.57 |
288.3 |
298.60 |
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TSA-CPM |
102.97 |
391.27 |
133.86 |
216.23 |
401.57 |
288.3 |
298.60 |
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