Men 25-54--Cost-Per-Point (CPP) + Cost-Per-Thousand (CPM)
                                                  (Source: SQAD Media Market Guide--Winter 2003)

                                        Boston (Manchester)            Burlington-Plattsburgh
                                        Hartford-New Haven             Springfield-Holyoke
                                        Providence-New Bedford      Bangor 
                                        Portland-Auburn                   Presque Isle

 

 

 

 

 

 

 

Table 5

 

 

 

 

 

 

 

 

 

 

 

Men 25-54 - cPP & CPM (2nd Qtr. 2003 - 30's)

 

 

 

 

 Rank / Market

 

Early

Early

 

Early

 

Prime

Prime

 

Late

 

Late

 

 Men 25-54

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 54

 

 

Morn.

Fringe

 

News

 

Access

Time

 

News

Fringe

 0

%

 

($)

($)

 

($)

 

($)

($)

 

($)

 

($)

 

 6 BOSTON (MANCHESTER)

 

 

 

 

 

 

 

 

 

 

 

 

 1,336.10

2.24

DMA-CPP

466

553

447

622

1,410

 

924

 

492

 

 

DMA-CPM

34.88

41.39

33.46

46.55

105.53

69.16

36.82

 

 

TSA-CPM

24.22

28.75

23.24

32.33

73.29

48.03

25.58

 28 HARTFORD & NEW HAVEN

 

 

 

 

 

 

 

 

 

 

 

 

 543.6

0.91

DMA -CPP

168

227

243

282

374

 

337

 

241

 

 

DMA-CPM

30.91

41.76

44.71

51.88

68.81

 

62

44.34

 

 

TSA-CPM

19.23

25.98

27.81

32.28

42.81

38.57

27.59

 49 PROVIDENCE-NEW BED FOR

 

 

 

 

 

 

 

 

 

 

 

 

 325.4

0.55

DMA -CPP

148

157

192

172

245

 

187

 

150

 

 

DMA-CPM

45.48

48.25

59.01

52.86

75.3

57.47

46.1

 

 

TSA-CPM

12.48

13.24

16.19

14.51

20.66

15.77

12.65

 80 PORTLAND-AUBURN

 

 

 

 

 

 

 

 

 

 

 

 

 202.1

0.34

DMA-CPP

76

 

78

104

98

128

 

101

 

89

 

 

DMA-CPM

37.6

38.59

51.46

48.49

63.33

49.97

44.04

 

 

TSA-CPM

18.18

18.65

24.87

23.44

30.61

24.16

21.29

 90 BURLINGTON-PLATTSBURG

 

 

 

 

 

 

 

 

 

 

 

 

 172.9

0.29

DMA-CPP

52

 

65

 

80

78

104

 

106

 

85

 

 

DMA-CPM

30.07

37.59

46.26

45.11

60.14

61.30

49.15

 

 

TSA-CPM

18.09

22.62

27.83

27.14

36.18

36.88

29.57

 105 SPRINGFIELD-HOLYOKE

 

 

 

 

 

 

 

 

 

 

 

 

 135

0.23

DMA-CPP

57

 

88

 

88

107

131

 

114

 

85

 

 

DMA-CPM

42.24

65.21

65.21

79.29

97.07

84.48

62.99

 

 

TSA-CPM

10.65

16.44

16.44

19.99

24.48

21.3

15.88

 158 BANGOR

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 69.1

0.12

DMA-CPP

26

 

30

 

38

30

 

40

 

39

 

31

 

 

DMA-CPM

37.61

43.39

54.96

43.39

57.86

56.41

44.84

 

 

TSA-CPM

21.31

24.59

31.15

24.59

32.79

31.97

25.41

 205 PRESQUE ISLE

 

 

 

 

 

 

 

 

 

 

 

 

 

 14.8

0.02 DMA -CPP

27

 

56

 

18

34

 

39

 

29

 

29

 

 

DMA-CPM

182.06

377.61

121.38

229.27

262.98

195.55

195.55

 

 

TSA-CPM

182.06

377.61

121.38

229.27

262.98

195.55

195.55