Men 25-49--Cost-Per-Point (CPP) + Cost-Per-Thousand (CPM)
                                                  (Source: SQAD Media Market Guide--Winter 2003)

                                        Boston (Manchester)            Burlington-Plattsburgh
                                        Hartford-New Haven             Springfield-Holyoke
                                        Providence-New Bedford      Bangor 
                                        Portland-Auburn                   Presque Isle

 

 

 

 

 

 

Table 5

 

 

 

 

 

 

 

 

 

 

 

Men 25-49 - CPP & CPM (2nd Qtr. 2003 - 30's)

 

 

 

 

 

 Rank I Market

 

Early

 

Early

 

Early

 

Prime

Prime

 

Late

 

Late

 Men 25-49

 

 

Mom.

 

Fringe

 

News

 

Access

Time

 

News

Fringe

 0

%

 

($)

 

($)

 

($)

 

($)

($)

 

($)

 

($)

 6 BOSTON (MANCHESTER)

 

 

 

 

 

 

 

 

 

 

 

 

 1,143.90

2.27

DMA-CPP

474

616

458

653

1 ,424

 

932

454

 

 

DMA.CPM

41.44

53.85

40.04

57.08

124.48

81.47

39.69

 

 

TSA-CPM

28.81

37.44

27.84

39.69

86.55

56.64

27.59

 28 HARTFORD & NEW HAVEN

 

 

 

 

 

 

 

 

 

 

 

 

 462

0.92

DMA-CPP

203

244

244

297

394

 

355

241

 

 

DMA-CPM

43.94

52.82

52.82

64.29

85.29

76.84

52.17

 

 

TSA-CPM

27.44

32.98

32.98

40.14

53.25

47.98

32.57

 49 PROVIDENCE-NEW BED FOR

 

 

 

 

 

 

 

 

 

 

 

 

 276.8

0.55

DMA-CPP

171

164

217

186

246

 

188

147

 

 

DMA-CPM

61.78

59.25

78.39

67.19

88.87

67.92

53.11

 

 

TSA-CPM

16.93

16.24

21.49

18.42

24.36

18.61

14.55

 80 PORTLAND-AUBURN

 

 

 

 

 

 

 

 

 

 

 

 

 171.4

0.34

DMA-CPP

 

94

 

73

 

99

95

127

 

100

87

 

 

DMA-CPM

54.84

42.59

57.76

55.43

74.1

58.34

50.76

 

 

TSA-CPM

26.4

20.5

27.8

26.68

35.66

28.08

24.43

 90 BURLINGTON-PLATTSBURG

 

 

 

 

 

 

 

 

 

 

 

 

 147.2

0.29

DMA -CPP

 

53

 

64

 

80

78

 

98

 

101

83

 

 

DMA-CPM

36.01

43.49

54.36

53

66.59

68.63

56.4

 

 

TSA-CPM

21.75

26.26

32.83

32.01

40.21

41.45

34.06

 105 SPRINGFIELD-HOLYOKE

 

 

 

 

 

 

 

 

 

 

 

 

 115.5

0.23

DMA-CPP

 

57

 

92

 

87

105

131

 

104

85

 

 

DMA-CPM

49.36

79.66

75.34

90.92

113.44

90.06

73.6

 

 

TSA-CPM

12.5

20.17

19.08

23.02

28.73

22.81

18.64

 158 BANGOR

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 57.9

0.11

DMA-CPP

 

25

 

29

 

39

25

 

40

 

34

30

 

 

DMA-CPM

43.17

50.07

67.34

43.17

69.07

58.71

51.8

 

 

TSA-CPM

24.42

28.33

38.1

24.42

39.07

33.21

29.31

 205 PRESQUE ISLE

 

 

 

 

 

 

 

 

 

 

 

 

 

 12.5

0.02 DMA-CPP

 

35

 

63

 

19

34

 

40

 

29

28

 

 

DMA-CPM

280.88

505.58

152.48

272.85

321

232.73

224.7

 

 

TSA-CPM

280.88

505.58

152.48

272.85

321

232.73

224.7