Men 18-49--Cost-Per-Point (CPP)
+ Cost-Per-Thousand (CPM)
(Source: SQAD Media Market Guide--Winter 2003)
Boston (Manchester)
Burlington-Plattsburgh
Hartford-New Haven
Springfield-Holyoke
Providence-New Bedford Bangor
Portland-Auburn
Presque Isle
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Table 5 |
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Men 18-49 - CPP & CPM (2nd Qtr. 2003 - 30's) |
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Rank / Market |
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Early |
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Early |
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Early |
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Prime |
Prime |
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Late |
Late |
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Men 18-49 |
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49 |
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Morn. |
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Fringe |
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News |
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Access |
Time |
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News |
Fringe |
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0 |
% |
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($) |
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($) |
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($) |
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($) |
($) |
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($) |
($) |
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6 BOSTON (MANCHESTER) |
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1,428.60 |
2.27 |
DMA-CPP |
611 |
752 |
650 |
769 |
1,662 |
1,175 |
576 |
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DMA-CPM |
42.77 |
52.64 |
45.5 |
53.83 |
116.34 |
82.25 |
40.32 |
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TSA -CPM |
29.73 |
36.59 |
31.62 |
37.41 |
80.86 |
57.17 |
28.02 |
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28 HARTFORD & NEW HAVEN |
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571.4 |
0.91 |
DMA-CPP |
210 |
247 |
263 |
312 |
424 |
372 |
252 |
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DMA-CPM |
36.75 |
43.23 |
46.03 |
54.61 |
74.21 |
65.11 |
44.1 |
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TSA-CPM |
22.89 |
26.93 |
28.67 |
34.01 |
46.22 |
40.55 |
27.47 |
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49 PROVIDENCE-NEW BEDFOR |
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350.3 |
0.56 |
DMA-CPP |
195 |
177 |
221 |
201 |
269 |
205 |
149 |
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DMA-CPM |
55.67 |
50.53 |
63.09 |
57.38 |
76.8 |
58.53 |
42.54 |
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TSA-CPM |
15.46 |
14.03 |
17.52 |
15.94 |
21.33 |
16.25 |
11.81 |
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80 PORTLAND-AUBURN |
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208.5 |
0.33 |
DMA-CPP |
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93 |
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76 |
102 |
100 |
133 |
100 |
78 |
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DMA-CPM |
44.61 |
36.45 |
48.93 |
47.97 |
63.8 |
47.97 |
37.41 |
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TSA-CPM |
21.52 |
17.59 |
23.6 |
23.14 |
30.78 |
23.14 |
18.05 |
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90 BURLINGTON-PLATTSBURG |
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181.6 |
0.29 |
DMA -CPP |
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60 |
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63 |
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85 |
83 |
109 |
101 |
77 |
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DMA-CPM |
33.04 |
34.69 |
46.81 |
45.7 |
60.02 |
55.62 |
42.4 |
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TSA-CPM |
19.94 |
20.93 |
28.24 |
27.58 |
36.22 |
33.56 |
25.58 |
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105 SPRINGFIELD-HOLYOKE |
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146.5 |
0.23 |
DMA-CPP |
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65 |
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91 |
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86 |
112 |
146 |
112 |
78 |
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DMA-CPM |
44.37 |
62.12 |
58.71 |
76.46 |
99.67 |
76.46 |
53.25 |
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TSA-CPM |
11.4 |
15.96 |
15.09 |
19.65 |
25.61 |
19.65 |
13.68 |
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158 BANGOR |
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71.2 |
0.11 |
DMA -CPP |
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28 |
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31 |
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44 |
29 |
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46 |
39 |
29 |
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DMA-CPM |
39.34 |
43.55 |
61.82 |
40.74 |
64.63 |
54.79 |
40.74 |
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TSA-CPM |
22.29 |
24.68 |
35.02 |
23.08 |
36.62 |
31.04 |
23.08 |
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205 PRESQUE ISLE |
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15.4 |
0.02 |
DMA-CPP |
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38 |
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41 |
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20 |
31 |
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44 |
32 |
18 |
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DMA-CPM |
247.35 |
266.87 |
130.18 |
201.78 |
286.4 |
208.29 |
117.16 |
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TSA-CPM |
247.35 |
266.87 |
130.18 |
201.78 |
286.4 |
208.29 |
117.16 |
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