Men 18-49--Cost-Per-Point (CPP) + Cost-Per-Thousand (CPM)
                                                  (Source: SQAD Media Market Guide--Winter 2003)

                                        Boston (Manchester)            Burlington-Plattsburgh
                                        Hartford-New Haven             Springfield-Holyoke
                                        Providence-New Bedford      Bangor 
                                        Portland-Auburn                   Presque Isle

 

 

 

 

 

 

Table 5

 

 

 

 

 

 

 

 

 

 

Men 18-49 - CPP & CPM (2nd Qtr. 2003 - 30's)

 

 

 

 

 Rank / Market

 

 

Early

 

Early

 

Early

 

Prime

Prime

 

Late

Late

 Men 18-49

 

 

 

 

 

 

 

 

 

 

 

 

 

 49

 

 

Morn.

 

Fringe

 

News

 

Access

Time

 

News

Fringe

 0

%

 

($)

 

($)

 

($)

 

($)

($)

 

($)

($)

 6 BOSTON (MANCHESTER)

 

 

 

 

 

 

 

 

 

 

 

 1,428.60

2.27

DMA-CPP

611

752

650

769

1,662

1,175

576

 

 

DMA-CPM

42.77

52.64

45.5

53.83

116.34

82.25

40.32

 

 

TSA -CPM

29.73

36.59

31.62

37.41

80.86

57.17

28.02

 28 HARTFORD & NEW HAVEN

 

 

 

 

 

 

 

 

 

 

 

 571.4

0.91

DMA-CPP

210

247

263

312

424

372

252

 

 

DMA-CPM

36.75

43.23

46.03

54.61

74.21

65.11

44.1

 

 

TSA-CPM

22.89

26.93

28.67

34.01

46.22

40.55

27.47

 49 PROVIDENCE-NEW BEDFOR

 

 

 

 

 

 

 

 

 

 

 

 350.3

0.56

DMA-CPP

195

177

221

201

269

205

149

 

 

DMA-CPM

55.67

50.53

63.09

57.38

76.8

58.53

42.54

 

 

TSA-CPM

15.46

14.03

17.52

15.94

21.33

16.25

11.81

 80 PORTLAND-AUBURN

 

 

 

 

 

 

 

 

 

 

 

 208.5

0.33

DMA-CPP

 

93

 

76

102

100

133

100

78

 

 

DMA-CPM

44.61

36.45

48.93

47.97

63.8

47.97

37.41

 

 

TSA-CPM

21.52

17.59

23.6

23.14

30.78

23.14

18.05

 90 BURLINGTON-PLATTSBURG

 

 

 

 

 

 

 

 

 

 

 

 181.6

0.29

DMA -CPP

 

60

 

63

 

85

83

109

101

77

 

 

DMA-CPM

33.04

34.69

46.81

45.7

60.02

55.62

42.4

 

 

TSA-CPM

19.94

20.93

28.24

27.58

36.22

33.56

25.58

 105 SPRINGFIELD-HOLYOKE

 

 

 

 

 

 

 

 

 

 

 

 146.5

0.23

DMA-CPP

 

65

 

91

 

86

112

146

112

78

 

 

DMA-CPM

44.37

62.12

58.71

76.46

99.67

76.46

53.25

 

 

TSA-CPM

11.4

15.96

15.09

19.65

25.61

19.65

13.68

 158 BANGOR

 

 

 

 

 

 

 

 

 

 

 

 

 

 71.2

0.11

DMA -CPP

 

28

 

31

 

44

29

 

46

39

29

 

 

DMA-CPM

39.34

43.55

61.82

40.74

64.63

54.79

40.74

 

 

TSA-CPM

22.29

24.68

35.02

23.08

36.62

31.04

23.08

 205 PRESQUE ISLE

 

 

 

 

 

 

 

 

 

 

 

 

 15.4

0.02

DMA-CPP

 

38

 

41

 

20

31

 

44

32

18

 

 

DMA-CPM

247.35

266.87

130.18

201.78

286.4

208.29

117.16

 

 

TSA-CPM

247.35

266.87

130.18

201.78

286.4

208.29

117.16