Men 18-34--Cost-Per-Point (CPP)
+ Cost-Per-Thousand (CPM)
(Source: SQAD Media Market Guide--Winter 2003)
Boston (Manchester)
Burlington-Plattsburgh
Hartford-New Haven
Springfield-Holyoke
Providence-New Bedford Bangor
Portland-Auburn
Presque Isle
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Table 5 |
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Men 18-34 - CPP & CPM (2nd Qtr. 2003 - 30's) |
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Rank / Market |
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Early |
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Early |
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Early |
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Prime |
Prime |
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Late |
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Late |
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Men 18-34 |
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Mom. |
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Fringe |
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News |
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Access |
Time |
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News |
Fringe |
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0 |
% |
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($) |
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($) |
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($) |
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($) |
($) |
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($) |
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($) |
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6 BOSTON (MANCHESTER) |
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721.2 |
2.32 |
DMA-CPP |
430 |
558 |
463 |
627 |
1,300 |
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796 |
316 |
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DMA-CPM |
59.62 |
77.37 |
64.2 |
86.93 |
180.25 |
110.37 |
43.81 |
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TSA-CPM |
41.76 |
54.19 |
44.97 |
60.9 |
126.26 |
77.31 |
30.69 |
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28 HARTFORD & NEW HAVEN |
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279.7 |
0.9 |
DMA-CPP |
213 |
206 |
266 |
360 |
397 |
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389 |
279 |
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DMA-CPM |
76.15 |
73.65 |
95.1 |
128.71 |
141.94 |
139.08 |
99.75 |
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TSA-CPM |
47.76 |
46.19 |
59.65 |
80.72 |
89.02 |
87.23 |
62.56 |
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49 PROVIDENCE-NEW BEDFOR |
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176.2 |
0.57 |
DMA-CPP |
275 |
171 |
241 |
228 |
330 |
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245 |
148 |
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DMA-CPM |
156.07 |
97.05 |
136.78 |
129.4 |
187.29 |
139.05 |
83.99 |
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TSA-CPM |
43.72 |
27.19 |
38.32 |
36.25 |
52.46 |
38.95 |
23.53 |
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80 PORTLAND-AUBURN |
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96.8 |
0.31 |
DMA-CPP |
104 |
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73 |
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97 |
82 |
107 |
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99 |
83 |
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DMA-CPM |
107.44 |
75.41 |
100.2 |
84.71 |
110.53 |
102.27 |
85.74 |
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TSA-CPM |
51.94 |
36.46 |
48.45 |
40.95 |
53.44 |
49.44 |
41 .45 |
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90 BURLINGTON-PLATTSBURG |
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85.6 |
0.28 |
DMA-CPP |
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56 |
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56 |
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98 |
88 |
118 |
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102 |
76 |
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DMA-CPM |
65.45 |
65.45 |
114.54 |
102.85 |
137.91 |
119.21 |
88.83 |
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TSA-CPM |
39.65 |
39.65 |
69.38 |
62.3 |
83.54 |
72.21 |
53.8 |
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105 SPRINGFIELD-HOLYOKE |
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72.7 |
0.23 |
DMA-CPP |
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90 |
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76 |
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88 |
90 |
156 |
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119 |
91 |
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DMA-CPM |
123.82 |
104.56 |
121.07 |
123.82 |
214.62 |
163.72 |
125.19 |
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TSA-CPM |
31.97 |
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27 |
31.26 |
31.97 |
55.42 |
42.27 |
32.33 |
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158 BANGOR |
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32.6 |
0.11 |
DMA-CPP |
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39 |
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29 |
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45 |
26 |
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43 |
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37 |
21 |
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DMA-CPM |
119.52 |
88.88 |
137.91 |
79.68 |
131.78 |
113.39 |
64.36 |
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TSA-CPM |
68.08 |
50.62 |
78.55 |
45.39 |
75.06 |
64.59 |
36.66 |
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205 PRESQUE ISLE |
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7.2 |
0.02 |
DMA-CPP |
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31 |
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67 |
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19 |
58 |
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44 |
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44 |
16 |
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DMA-CPM |
430.02 |
929.39 |
263.56 |
804.55 |
610.35 |
610.35 |
221.94 |
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TSA-CPM |
430.02 |
929.39 |
263.56 |
804.55 |
610.35 |
610.35 |
221.94 |
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