Men 18-34--Cost-Per-Point (CPP) + Cost-Per-Thousand (CPM)
                                                  (Source: SQAD Media Market Guide--Winter 2003)

                                        Boston (Manchester)            Burlington-Plattsburgh
                                        Hartford-New Haven             Springfield-Holyoke
                                        Providence-New Bedford      Bangor 
                                        Portland-Auburn                   Presque Isle

 

 

 

 

 

 

Table 5

 

 

 

 

 

 

 

 

 

 

 

Men 18-34 - CPP & CPM (2nd Qtr. 2003 - 30's)

 

 

 

 

 

 Rank / Market

 

Early

 

Early

 

Early

 

Prime

Prime

 

Late

 

Late

 Men 18-34

 

 

Mom.

 

Fringe

 

News

 

Access

Time

 

News

Fringe

 0

%

 

($)

 

($)

 

($)

 

($)

($)

 

($)

 

($)

 6 BOSTON (MANCHESTER)

 

 

 

 

 

 

 

 

 

 

 

 

 721.2

2.32

DMA-CPP

430

558

463

627

1,300

 

796

316

 

 

DMA-CPM

59.62

77.37

64.2

86.93

180.25

110.37

43.81

 

 

TSA-CPM

41.76

54.19

44.97

60.9

126.26

77.31

30.69

 28 HARTFORD & NEW HAVEN

 

 

 

 

 

 

 

 

 

 

 

 

 279.7

0.9

DMA-CPP

213

206

266

360

397

 

389

279

 

 

DMA-CPM

76.15

73.65

95.1

128.71

141.94

139.08

99.75

 

 

TSA-CPM

47.76

46.19

59.65

80.72

89.02

87.23

62.56

 49 PROVIDENCE-NEW BEDFOR

 

 

 

 

 

 

 

 

 

 

 

 

 176.2

0.57

DMA-CPP

275

171

241

228

330

 

245

148

 

 

DMA-CPM

156.07

97.05

136.78

129.4

187.29

139.05

83.99

 

 

TSA-CPM

43.72

27.19

38.32

36.25

52.46

38.95

23.53

 80 PORTLAND-AUBURN

 

 

 

 

 

 

 

 

 

 

 

 

 96.8

0.31

DMA-CPP

104

 

73

 

97

82

107

 

99

83

 

 

DMA-CPM

107.44

75.41

100.2

84.71

110.53

102.27

85.74

 

 

TSA-CPM

51.94

36.46

48.45

40.95

53.44

49.44

41 .45

 90 BURLINGTON-PLATTSBURG

 

 

 

 

 

 

 

 

 

 

 

 

 85.6

0.28

DMA-CPP

 

56

 

56

 

98

88

118

 

102

76

 

 

DMA-CPM

65.45

65.45

114.54

102.85

137.91

119.21

88.83

 

 

TSA-CPM

39.65

39.65

69.38

62.3

83.54

72.21

53.8

 105 SPRINGFIELD-HOLYOKE

 

 

 

 

 

 

 

 

 

 

 

 

 72.7

0.23

DMA-CPP

 

90

 

76

 

88

90

156

 

119

91

 

 

DMA-CPM

123.82

104.56

121.07

123.82

214.62

163.72

125.19

 

 

TSA-CPM

31.97

 

27

31.26

31.97

55.42

42.27

32.33

 158 BANGOR

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 32.6

0.11

DMA-CPP

 

39

 

29

 

45

26

 

43

 

37

21

 

 

DMA-CPM

119.52

88.88

137.91

79.68

131.78

113.39

64.36

 

 

TSA-CPM

68.08

50.62

78.55

45.39

75.06

64.59

36.66

 205 PRESQUE ISLE

 

 

 

 

 

 

 

 

 

 

 

 

 

 7.2

0.02

DMA-CPP

 

31

 

67

 

19

58

 

44

 

44

16

 

 

DMA-CPM

430.02

929.39

263.56

804.55

610.35

610.35

221.94

 

 

TSA-CPM

430.02

929.39

263.56

804.55

610.35

610.35

221.94