Men 18+--Cost-Per-Point (CPP)
+ Cost-Per-Thousand (CPM)
(Source: SQAD Media Market Guide--Winter 2003)
Boston (Manchester)
Burlington-Plattsburgh
Hartford-New Haven
Springfield-Holyoke
Providence-New Bedford Bangor
Portland-Auburn
Presque Isle
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Table 5 |
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Men 18+ - CPP & CPM (2nd Qtr. 2003 - 30's) |
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Rank I Market |
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Early |
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Early |
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Early |
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Prime |
Prime |
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Late |
Late |
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Men 18+ |
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Morn. |
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Fringe |
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News |
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Access |
Time |
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News |
Fringe |
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0 |
% |
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($) |
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($) |
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($) |
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($) |
($) |
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($) |
($) |
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6 BOSTON (MANCHESTER) |
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2,184.30 |
2.22 |
DMA-CPP |
442 |
395 |
369 |
539 |
1,299 |
820 |
507 |
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DMA-CPM |
20.24 |
18.08 |
16.89 |
24.68 |
59.47 |
37.54 |
23.21 |
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TSA-CPM |
13.95 |
12.47 |
11.64 |
17.01 |
40.99 |
25.88 |
16 |
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28 HARTFORD & NEW HAVEN |
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897.9 |
0.91 |
DMA -CPP |
158 |
172 |
195 |
253 |
397 |
329 |
261 |
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DMA-CPM |
17.6 |
19.16 |
21.72 |
28.18 |
44.21 |
36.64 |
29.07 |
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TSA-CPM |
10.89 |
11.86 |
13.44 |
17.44 |
27.36 |
22.68 |
17.99 |
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49 PROVIDENCE-NEW BEDFOR |
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557.6 |
0.57 |
DMA-CPP |
122 |
120 |
147 |
140 |
231 |
171 |
140 |
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DMA-CPM |
21.88 |
21.52 |
26.36 |
25.11 |
41.43 |
30.67 |
25.11 |
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TSA-CPM |
6.18 |
6.08 |
7.45 |
7.09 |
11.7 |
8.66 |
7.09 |
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80 PORTLAND-AUBURN |
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331.8 |
0.34 |
DMA -CPP |
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58 |
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59 |
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82 |
80 |
121 |
100 |
84 |
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DMA-CPM |
17.48 |
17.78 |
24.71 |
24.11 |
36.47 |
30.14 |
25.32 |
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TSA-CPM |
8.63 |
8.77 |
12.19 |
11.9 |
17.99 |
14.87 |
12.49 |
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90 BURLINGTON-PLA TTSBU RG |
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279.4 |
0.28 |
DMA -CPP |
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44 |
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56 |
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67 |
69 |
109 |
92 |
87 |
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DMA-CPM |
15.75 |
20.04 |
23.98 |
24.69 |
39.01 |
32.92 |
31.13 |
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TSA-CPM |
9.36 |
11.92 |
14.26 |
14.68 |
23.2 |
19.58 |
18.51 |
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105 SPRINGFIELD-HOLYOKE |
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230.1 |
0.23 |
DMA -CPP |
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50 |
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73 |
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71 |
101 |
140 |
101 |
79 |
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DMA-CPM |
21.73 |
31.73 |
30.86 |
43.89 |
60.84 |
43.89 |
34.33 |
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TSA-CPM |
5.58 |
8.15 |
7.93 |
11.28 |
15.64 |
11.28 |
8.82 |
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158 BANGOR |
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116 |
0.12 |
DMA-CPP |
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23 |
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29 |
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35 |
28 |
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43 |
47 |
31 |
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DMA-CPM |
19.83 |
25.01 |
30.18 |
24.14 |
37.08 |
40.53 |
26.73 |
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TSA-CPM |
11.25 |
14.18 |
17.12 |
13.7 |
21.03 |
22.99 |
15.16 |
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205 PRESQUE ISLE |
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25.1 |
0.03 |
DMA-CPP |
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19 |
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43 |
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17 |
32 |
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40 |
29 |
22 |
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DMA-CPM |
75.77 |
171.49 |
67.8 |
127.62 |
159.52 |
115.65 |
87.74 |
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TSA-CPM |
75.77 |
171.49 |
67.8 |
127.62 |
159.52 |
115.65 |
87.74 |
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