CONSUMER MAGAZINE RATE DATA

 

 

 

 

 

Yearly      Rate Base or   4C Pg 1x      BW Pg 1x

Effec.

BW

4C

 

Freq.         ABC Circ       Rate             Rate

Date

Close

Close

 

 

(000)

($)

($)

 

(weeks) (weeks)

 AAA Going Places

6

2,192

69,494

62,545

01/02

6

6

 AAA Midwest Trvlr.

6

458

10,873

9,466

01/03

8

8

 AARP Modem Maturity

6

17,538

277,000

249,990

09/02

10

10

 AARP/NRTA Bulletins

11

21,712

381,500

344,300

01/02

8

8

 Allure

12

957

74,025

49,730

01/03

7

7

 American Baby

12

2,002

130,500

95,000

01/03

8

8

 American Hunter

12

1,114

34,755

23,165

01/03

9

9

 American Legion

12

2,645

59,035

43,505

01/03

6

6

 American Photo

6

257

41 ,425

25,965

03/02

8

8

 American Rifleman

12

1,525

43,175

28,785

01/03

9

9

 American Way

24

344

24,842

19,154

01/02

6

6

 Architectural Digest

12

829

74,133

53,507

01/03

8

8

 Atlantic Monthly

10

502

42,473

28,460

01/02

7

7

 Audubon

4

451

33,060

19,995

01/03

8

8

 Automobile

12

634

73,220

51,260

01/02

8

8

 Baby Talk

10

2,001

110,600

88,505

02/02

8

8

 Bassmaster

11

560

34,855

23,820

01/02

8

8

 Better Homes & Grd.

12

7,603

320,400

264,800

01/03

8

8

 Black Enterprise

12

458

33,145

24,885

01/02

8

8

 Bon Appetit

12

1,263

76,580

53,720

07/02

8

8

 Boys' Life

12

1A10

34,020

26,080

01/03

8

8

 Bride's Magazine

6

429

50,960

40,970

02/02

8

8

 Business Week

52

977

94,800

64;100

01/02

3

3

 Cable Guide

12

1,901

24,800

18,600

01/02

6

7

 Car & Driver

12

1,370

142,235

92,379

01/03

8

8

 Car Craft

12

333 '

33,741

20,508

01/03

7

7

 Catholic Digest

12

383

15,687

12,164

01/03

8

8

 Chicago Trib. TV Week

52

1,002

17,350

15,060

09/02

2

2

 Child

10

1,043

69,130

57,660

01/03

9

9

 Cigar Aficionado

6

250

24,100

20,485

01/03

7

7

 Conde Nast Traveler

12

780

69,100

46,580

01/03

8

8

 Cooking Light

11

1,604

69,900

55,970

01/03

8

8

 Cosmogirll

10

1,055

57,230

45,800

02/02

7

7

 Cosmopolitan

12

2,963

147,375

113,700

01/02

7

7

 Country Home

10

1,101

135,300

107,000

01/03

8

8

 Country Living

12

1,711

116,000

84,800

01/03

8

8

 Country Sampler

6

375

14,485

11,030

06/02

10

10

 Delicious Living!

12

446

14,570

11,970

01/03

8

8

 Details

10

418

38,033

25,347

02/03

8

8

 Discover

12

1,055

50,185

37,135

01/03

7

7

 Disney Adventures

12

1,139

60,465

45,355

02/03

8

8

 Ebony

12

1,885

57,934

42,883

01/03

8

8

 Elle

12

990

83,090

54,840

01/03

8

8

 Endless Vacation

6

1,541

43,500

35,700

01/03

6

6

 Entertainment Wkly.

52

1,527

99,095

79,280

01102

1

1

 Entrepreneur

12

544

63,580

47,695

01/03

6

6

 ESPN The Mag.

24

1,536

135,000

108,000

01/03

3

3

 Esquire

12

721

71,140

47,860

02/02

8

8


 

 

155


 

 


 

 

 CONSUMER MAGAZINE RATE DATA (cont.)

 

 

 

 

Yearly         Rate Base or      4C Pg 1x       1 BW Pg 1x

Effec.

BW

4C

 

Freq.

ABC Circ

 Rate

 Rate

Date

Close

Close

 

 

(000)

($)

($)

 

(weeks) (weeks)

 Essence

12

1,053

52,045

34,675

01/02

8

8

 Family Circle

15

4,671

206,860

173,945

01/02

8

8

 Family Handyman

10

1,152

68,970

47,500

01/03

9

9

 Field & Stream

11

1,519

97,200

68,100

01/03

8

8

 First For Women

17

1,534

47,350

40,480

01/03

8

8

 Fit Pregnancy

6

507

33,426

26,751

01/03

8

8

 Flower & Garden

6

250

12,960

10,370

01/02

5

5

 Flying

12

306

24,955

16,625

02/02

8

8

 Food & Wine

12

958

55,035

39,308

01/02

8

8

 Forbes

26

921

94,160

61,950

01/02

3

3

 Fortune - N. America

24

875

7,200

54,700

01/02

4

4

 Fortune - Worldwide

24

165

107,700

75,400

01/02

4

4

 4-Wheel/Off-Road

12

435

32,372

19,423

01/03

8

8

 GQ

12

775

71,510

47,640

01/02

9

9

 Game & Fish

12

573

19,940

14,245

01/03

7

7

 GamePro

12

529

21,150

17,350

01/02

8

8

 Girl's Life

6

317

14,782

13,304

02/02

8

8

 Glamour

12

2,510

117,091

83,065

01/02

7

7

 Globe

52

635

25,070

20,090

01/02

4

4

 Golf Digest

12

1,578

82,368

65,894

01/03

5

5

 Golf Magazine

12

1,426

1.11 ,1 80

69,875

01/02

5

5

 Good Housekeeping

12

4,709

245,215

195,425

01/03

8

8

 Gourmet

12

935

72,185

45,730

01/03

8

8

 Guns & Ammo

12

528

37,760

23,060

01/02

8

8

 Harper's Bazaar

12

719

70,335

52,035

01/03

7

7

 Health

10

1,408

69,900

61,000

01/02

8

8

 Home

10

1,011

75,000

60,700

02/02

8

8

 Home & Away

6

3,314

67,200

56,784

01/03

10

10

 Hot Rod

12

711

70,667

43,644

01/03

8

8

 House Beautiful

12

902

86,935

59,230

01/02

7

7

 Inc.

12

680

87,000

56,860

01/02

6

6

 In Style

12

1,660

87,000

-

01/02

-

8

 Interview

12

188

20,370

12,235

01/03

8

8

 J-14

10

517

21,040

17,880

01/03

7

7

 JANE

10

663

44,736

33,558

01/03

7

7

 Jet

52

987

26,674

19,133

01/03

2

2

 Junior Scholastic

26

563

12,600

-

06/01

-

8

 Kiplinger's Pers. Fin.

12

1,072

70,500

48,500

01/03

5

5

 Ladies' Home Jrnl.

12

4,101

175,500

166,200

01/02

8

8

 Los Angeles Mag.

12

150

17,530

12,275

01 /02

7

7

 L.A. Times Mag.

52

1,395

65,000

45,000

01/02

4

4

 Lucky

12

780

51,915

34,610

01/03

6.

6

 MacUser

24

29

4,871

-

01/00

-

2

 Martha Stewart Lvg.

12

2,323

129,766

90,836

01/03

8

8

 M. Engelbreit's Home

6

617

34,784

27,827

01/02

8

8

 Maxim

12

2,569

156,000

109,200

01/02

7

7

 Men's Fitness

12

635

43,580

32,760

10/02

8

8

 Men's Health

10

1,660

109,625

98,665

01/02

8

8

 

156


 

 CONSUMER MAGAZINE RATE DATA (conl)

 

 

 

 

Yearly           Rate Base or     4C Pg 1x      BW Pg 1x

Effec.

BW

4C

 

Freq.              ABC Circ        Rate                 Rate

Date

Close

Close

 

 

(000)

($)

($)

 

(weeks)   (weeks)

 Men's Journal

12

621

64,650

58,190

01/02

7

7

 Metropolitan Home

6

606

64,900

48,400

01/02

8

8

 Midwest Living

6

829

70,910

49,720

01/03

8

8

 Modern Bride

6

354

50,960

40,970

02/02

8

8

 Money

12

1,945

124,700

87,500

01/02

6

6

 More

10

723

57,400

51,600

09/02

7

7

 Motor Trend

12

1,272

121,100

72,075

01/02

7

7

 Muscle & Fitness

12

470

30,300

26,860

01/02

9

9

 National Enquirer

52

1,802

60,330

-

04/02

-

4

 National Examiner

52

420

11,330

8,900

01/02

4

4

 Nat'l Geographic

12

6,890

165,000

132,000

01/03

8

8

 Nat'l Geographic Trv.

8

716

52,890

39,670

01/03

7

7

 Natural History

10

250

20,500

13,900

09/01

5

5

 New York Magazine

50

428

49,520

31,460

01/02

2

2

 NY Times Sun. Mag.

52

1,672

83,945

57,565

01/03

4

4

 New Yorker

52

925

73,525

57,615

01/03

4

4

 Newsweek

52

3,248

182,780

117,490

01/02

3

3

 North American Fish

7

486

21,230

16,330

02/02

7

7

 North American Hunt

8

758

26,290

18,010

02/02

7

7

 0, The Oprah Mag.

12

2,276

126,000

107,100

01/03

8

8

 00

6

352 .

17,080

12,815

01/02

7

7

 Outdoor Life

9

1,150

51,900

37,100

01/03

8

8

 Outside

12

649

63,505

57,155

01/03

8

8

 Parade

52

35,507

759,000

614,700

07/02

5

5

 Parenting

10

2,193

115,090

92,070

02/02

8

8

 Parents

12

2,238

109,400

85,400

01/02

9

9

 PC Magazine

26

1,229

78,855

64,370

01/02

6

6

 PC World

12

1,261

68,485

55,915

01/02

8

8

 Penthouse

12

601

40,700

36,300

01/02

8

8

 People Weekly

52

3,617

162,500

128,500

01/02

5

5

 Playboy

12

3,217

136,170

97,250

01/03

8

8

 Popular Mechanics

12

1,239

89,390

62,995

01/02

6

6

 Popular Photo./lmaging

12

452

69,585

53,970

01/02

8

8

 Popular Science

12

1,468

85,430

60,260

01/03

6

6

 Premiere

12

619

52,500

37,380

01/02

6

6

 Prevention

12

3,132

91,100

78,100

01/03

7

7

 Reader's Digest

12

12,212

231 ,440

202,400

01/02

8

8

 Real Simple

10

1,048

59,000

-

01/02

-

7

 Redbook

12

2,380

110,200

83,400

01/03

8

8

 Remedy

4

2,237

92,400

81,300

01/03

9

9

 Road & Track

12

763

85,745

55,735

01/03

7

7

 Rolling Stone

25

1,254

107,800

96,840

01/02

2

2

 Rotarian

12

497

11,820

8,635

07/01

6

6

 I Rural Arkansas

12

319

-

2,600

07/02

5

-

 Saturday Eve. Post

6

360

12,365

9,402

01/02

10

10

 Scholastic Parent & Child

6

1,224

58,155

46,480

02/02

5

5

 Scholastic Teen Net.

9

2,000

47,670

-

01/02

-

9

 Scientific Amer.

12

681

56,950

33,000

01/03

6

6


 

157


 

 CONSUMER MAGAZINE RATE DATA (cont.)

 

 

 

 

Yearly       Rate Base or      4C Pg 1x      BW Pg 1x

Effec.

BW

4C

 

Freq.         ABC Circ              Rate              Rate

Date

Close

Close

 

 

(000)

($)

($)

 

(weeks)    (weeks)

 Scouting

6

1,057

18,500

12,950

01/03

10

10

 Self

12

1,554

77,920

52,180

01/03

7

7

 Seventeen

12

2,432

97,821

67,506

01/02

7

7

 Shape

12

1,693

90,680

72,695

10/02

8

8

 Sierra

6

728

36,900

25,165

09/02

8

8

 Ski

8

453

45,100

32,800

01/03

8

8

 Skiing

7

402

40,095

29,160

01/03

8

8

 SmartMoney

12

822

65,500

49,130

01/03

7

7

 Smithsonian

12

2,040

97,225

66,355

01/02

7

7

 Soap Opera Digest

52

1,041

35,250

28,920

01/02

4

4

 Soap Opera Weekly

52

273

10,530

8,525

01/02

3

3

 Sound & Vision

10

453

61,400

43,860

02/02

7

8

 Southern Living

13

2,546

112,000

83,380

01/02

8

8

 Spin

12

527

47,540

38,507

01/02

7

7

 Sporting News

52

614

49,518

37,126

01/03

2

2

 Sports Illustrated

52

3,206

215,000

150,500

01/02

5

5

 Star

52

1 ,436

47,580

-

04/02

-

4

 Sunday Mag. Net.

52

4,767

115,400

91,984

01/02

6

6

 Sunset

12

1,447

72,030

51,900

01/02

7

7

 Teen People

10

1,652

75,000

75,000

01/02

7

7

 Tennis

10

705

67,200

44,81 0

02/03

8

8

 Time

52

4,114

202,000

141,400

01/02

4

4

 Town & Country

12

431

60,365

46,915

01/03

8

8

 Traditional Home

8

833

91,820

67,790

01/03

8

8

 Travel & Leisure

12

961

75,610

51,050

08/02

6

6

 Travel Holiday

10

658

48,270

35,240

02/02

6

6

 True Story

12

192

16,070

12,270

02/02

8

8

 TV Guide

52

9,073

129,400

120,800

01/02

4

4

 Twist

10

284

11 ,190

10,140

01/03

6

6

 US News & World Report

52

2,019

11,971

80,195

01/02

4

4

 Us

52

1,066

67,750

60,980

01/02

6

6

 USA Weekend

52

21,755

531,000

448,400

01/02

4

4

 Vanity Fair

12

1,108

91,425

61,015

01/03

6

6

 VFW

11

1,646

28,400

22,390

01/02

6

6

 Via

6

2,655

33,550

26,430

11/01

7

7

 Victoria

12

958

70,875

46,095

01/03

7

7

 Vim & Vigor

4

1,024

37,450

29,000

01/03

6

6

 Vogue

12

1,245

82,750

57,475

01/02

7

7

 Weight Watchers

6

745

50,000

35,000

01/03

7

7

 Woman's Day

17

4,168

190,590

159,190

01/02

9

9

 Woman's World

52

1,668

58,590

49,110

01/03

8

8

 Workbench

6

381

22,848

15,992

01/03

8

8

 Working Mother

10

947

45,000

38,250

06/02

9

9

 Worth

10

509

40,685

29,000

09/02

6

6

 Yankee

10

509

28,805

23,150

09/02

8

8

 YM

11

2,263

102,270

70,566

01/02

6

6

 Rate base and rates vary during the year. Consult publisher for complete information.

 

 

 

 



 

 

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