Children 2-11--Cost-Per-Point (CPP) + Cost-Per-Thousand (CPM)
                                          
(Source: SQAD Media Market Guide--Winter 2002) 
     
                                                                       Boston (Manchester)
                                                                       Hartford-New Haven
                                                                       Providence-New Bedford

 

 

- --

 

 

 

 

 

Children - 50 Selected Markets

 

 

 

Table 6

 

 

 

 

Children (2-11)-50 Selected Top Markets*

 

 

 

 Weekday And Saturday Morning Costs Per Rating Point

 

 

 

 

 

 

(2nd Quarter 2003)

 

 

 

 

 

 

Sat.

 

 

 

 

Sat.

 

Weekday

Morn.

 

 

Weekday

Morn.

 

 

 

 

 

 

 

 

-

 

(7-9

(3-7

(8AM-

 

 

(7-9

(3-7

(8AM-

 Rank/Market

AM)

PM)

1 PM)

 

Rank/Market

AM)

PM)

1 PM)

 

($)

($)

($)

 

 

($)

($)

($)

 1 NEW YORK

143

150

158

 

31 CHARLOTTE

27

29

31

 2 LOS ANGELES

205

210

215

 

32 NASHVILLE

22

24

25

 3 CHICAGO

56

59

63

 

33 COLUMBUS, OH

23

24

25

 4 PHILADELPHIA

66

68

73

 

34 RALEIGH-DURHAM

 

 

 

 5 SAN FRANCISCO-

 

 

 

 

(FA YETVLLE

30

31

33

 OAK-SAN JOS

89

87

88

 

35 NEW ORLEANS

15

16

19

 6 BOSTON (MANCHESTER)

73

76

79

 

36 GREENVLL-SPART-

 

 

 

 7 DETROIT

51

55

56

 

ASHEVLL-AN

19

20

21

 8 DALLAS-FT. WORTH

60

64

66

 

37 GRAND RAPIDS-

 

 

 

 9 WASHINGTON, DC

 

 

 

 

KALMZOO-B.CR

23

25

26

 (HAGRSTWN)

73

75

77

 

38 BUFFALO

26

27

28

10 HOUSTON

54

57

58

 

39 OKLAHOMA CITY

15

14

16

 Total Top 10

871

901

933

 

40 SALT LAKE CITY

19

20

22

 11 CLEVELAND

43

45

44

 

Total Top 40

1929

2006

2085

 12 ATLANTA

49

52

54

 

41 MEMPHIS

15

16

17

 13 MINNEAPOLIS-ST. PAUL

41

42

43

 

42 NORFOLK-PORTSMTH-

 

 

 

 14 MIAMI-FT. LAUDERDALE

63

64

65

 

NEWPT NW

24

25

26

 15 SEATTLE-TACOMA

57

61

62

 

43 SAN ANTONIO

19

20

22

 16 PITTSBURGH

50

53

51

 

44 PROVIDENCE-

 

 

 

 17TAMPA-ST. PETE

 

 

 

 

NEW BEDFORD

26

27

27

 (SARASOTA)

42

44

47

 

45 HARRISBURG-LNCSTR-

 

 

 

 18 ST. LOUIS

34

35

38

 

LEB- YOR

33

35

35

  19DENVER

40

41

43

 

46 LOUISVILLE

22

23

24

  20 PHOENIX

52

55

57

 

47 BIRMINGHAM

 

 

 

 Total Top 20

1342

1392

1437

 

(ANN AND TUSC)

17

18

19

 

 

 

 

 

48 GREENSBORO-H.POINT-

 

 

 

 21 SACRAMNTO-

38

39

41

 

W.SALE

19

20

21

 STKTON-MODESTO

51

53

53

 

49 DAYTON

19

21

21

   22 BALTIMORE

37

40

43

 

50 WEST PALM BEACH-

 

 

 

 23 HARTFORD & NEW HAVEN

58

60

63

 

FT. PIERC

25

25

27

   24 SAN DIEGO

 

 

 

 

 

 

 

 

25 ORLANDO-

 

 

 

I

Total Top 50

2149

2237

2324

 DAYTONA BCH-MELBR

40

42

45

 

 

 

 

 

26 INDIANAPOLIS

31

33

33

 

 

 

 

 

27 PORTLAND, OR

26

28

30

 

 

 

 

 

28 MILWAUKEE

24

25

27

 

 

 

 

 

   29 CINCINNATI

35

37

39

 

 

 

 

 

30 KANSAS CITY

26

26

29

 

 

 

 

 

 Total Top 30

1710

1775

1838

 

 

 

 

 

Same ranking maintained quarter to quarter to ensure trending continuity.