Children 2-11--Cost-Per-Point
(CPP) + Cost-Per-Thousand (CPM)
(Source: SQAD Media Market Guide--Winter
2002)
Boston (Manchester)
Hartford-New Haven
Providence-New Bedford
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Children - 50 Selected Markets |
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Table 6 |
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Children (2-11)-50 Selected Top Markets* |
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Weekday And Saturday Morning Costs Per Rating Point |
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(2nd Quarter 2003) |
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Sat. |
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Sat. |
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Weekday |
Morn. |
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Weekday |
Morn. |
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- |
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(7-9 |
(3-7 |
(8AM- |
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(7-9 |
(3-7 |
(8AM- |
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Rank/Market |
AM) |
PM) |
1 PM) |
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Rank/Market |
AM) |
PM) |
1 PM) |
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($) |
($) |
($) |
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($) |
($) |
($) |
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1 NEW YORK |
143 |
150 |
158 |
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31 CHARLOTTE |
27 |
29 |
31 |
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2 LOS ANGELES |
205 |
210 |
215 |
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32 NASHVILLE |
22 |
24 |
25 |
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3 CHICAGO |
56 |
59 |
63 |
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33 COLUMBUS, OH |
23 |
24 |
25 |
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4 PHILADELPHIA |
66 |
68 |
73 |
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34 RALEIGH-DURHAM |
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5 SAN FRANCISCO- |
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(FA YETVLLE |
30 |
31 |
33 |
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OAK-SAN JOS |
89 |
87 |
88 |
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35 NEW ORLEANS |
15 |
16 |
19 |
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6 BOSTON (MANCHESTER) |
73 |
76 |
79 |
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36 GREENVLL-SPART- |
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7 DETROIT |
51 |
55 |
56 |
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ASHEVLL-AN |
19 |
20 |
21 |
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8 DALLAS-FT. WORTH |
60 |
64 |
66 |
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37 GRAND RAPIDS- |
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9 WASHINGTON, DC |
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KALMZOO-B.CR |
23 |
25 |
26 |
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(HAGRSTWN) |
73 |
75 |
77 |
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38 BUFFALO |
26 |
27 |
28 |
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10 HOUSTON |
54 |
57 |
58 |
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39 OKLAHOMA CITY |
15 |
14 |
16 |
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Total Top 10 |
871 |
901 |
933 |
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40 SALT LAKE CITY |
19 |
20 |
22 |
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11 CLEVELAND |
43 |
45 |
44 |
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Total Top 40 |
1929 |
2006 |
2085 |
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12 ATLANTA |
49 |
52 |
54 |
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41 MEMPHIS |
15 |
16 |
17 |
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13 MINNEAPOLIS-ST. PAUL |
41 |
42 |
43 |
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42 NORFOLK-PORTSMTH- |
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14 MIAMI-FT. LAUDERDALE |
63 |
64 |
65 |
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NEWPT NW |
24 |
25 |
26 |
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15 SEATTLE-TACOMA |
57 |
61 |
62 |
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43 SAN ANTONIO |
19 |
20 |
22 |
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16 PITTSBURGH |
50 |
53 |
51 |
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44 PROVIDENCE- |
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17TAMPA-ST. PETE |
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NEW BEDFORD |
26 |
27 |
27 |
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(SARASOTA) |
42 |
44 |
47 |
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45 HARRISBURG-LNCSTR- |
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18 ST. LOUIS |
34 |
35 |
38 |
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LEB- YOR |
33 |
35 |
35 |
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19DENVER |
40 |
41 |
43 |
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46 LOUISVILLE |
22 |
23 |
24 |
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20 PHOENIX |
52 |
55 |
57 |
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47 BIRMINGHAM |
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Total Top 20 |
1342 |
1392 |
1437 |
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(ANN AND TUSC) |
17 |
18 |
19 |
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48 GREENSBORO-H.POINT- |
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21 SACRAMNTO- |
38 |
39 |
41 |
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W.SALE |
19 |
20 |
21 |
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STKTON-MODESTO |
51 |
53 |
53 |
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49 DAYTON |
19 |
21 |
21 |
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22 BALTIMORE |
37 |
40 |
43 |
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50 WEST PALM BEACH- |
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23 HARTFORD & NEW HAVEN |
58 |
60 |
63 |
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FT. PIERC |
25 |
25 |
27 |
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24 SAN DIEGO |
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25 ORLANDO- |
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Total Top 50 |
2149 |
2237 |
2324 |
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DAYTONA BCH-MELBR |
40 |
42 |
45 |
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26 INDIANAPOLIS |
31 |
33 |
33 |
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27 PORTLAND, OR |
26 |
28 |
30 |
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28 MILWAUKEE |
24 |
25 |
27 |
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29 CINCINNATI |
35 |
37 |
39 |
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