Cable Television Rates
                                                New England DMAs:
                                                      (Source: SQAD Media Market Guide--Winter 2002)

 
                                             Boston (Manchester)            Burlington-Plattsburgh
                                              Hartford-New Haven             Springfield-Holyoke
                                              Providence-New Bedford      Bangor 
                                              Portland-Auburn                   Presque Isle

 

 

 

 

 

Table 9

 

 

 

 

 

 

 

 

 

 

 

Cost By 30 Second Spot By Network

 

 

 

 

 

 

 

 

 

(Current Prime and All-Day Rates)

 

 

 

 

 

 Rank / Market

 

 

 

 

 

 

 

 

 

 

 

 Cable Sytem

rs

Daypart

Overall

A&E

CNN

Discovery

ESPN

LIFE

MTV

TNT

USA

 

0

($)

($)

($)

($)

($)

($)

($)

($)

($)

($)

 6 Boston (Manchester), MA-NH

 

 

 

 

 

 

 

 

 

 

 

 TV HH: 2,353,500 Cable Pen.: 84.4%

 

 

 

 

 

 

 

 

 

 

 

 The Boston Interconnect

1,848

All Day

550

 

 

 

 

 

 

 

 

 

 

Prime

1000

 

 

 

 

 

 

 

 

 AT&T - Central/BostonlWest

457

All Day

 

 

 

 

 

 

 

 

 

 

 

Prime

 

 

 

 

 

 

 

 

 

 AT&T - NH/North

289

All Day

 

 

 

 

 

 

 

 

 

 

 

Prime

 

 

 

 

 

 

 

 

 

 AT&T - North Shore/Metro West

280

All Day

 

 

 

 

 

 

 

 

 

 

253

Prime

 

 

 

 

 

 

 

 

 

 AT&T - South Shore/ SE Mass.

 

All Day

 

 

 

 

 

 

 

 

 

 

 

Prime

 

 

 

 

 

 

 

 

 

 Adelphia Media Services

200

All Day

 

32

46

32

46

46

18

46

46

 

 

Prime

 

110

165

110

165

165

62

165

165

 AT&T - NH/N & North Shore

157

All Day

 

 

 

 

 

 

 

 

 

 

 

Prime

 

 

 

 

 

 

 

 

 

 AT&T - Worcester

152

All Day

 

 

 

 

 

 

 

 

 

 

 

Prime

 

 

 

 

 

 

 

 

 

 AT&T - Cape Cod

100

All Day

 

 

 

 

 

 

 

 

 

 

 

Prime

 

 

 

 

 

 

 

 

 

 MetroCast - Laconia

34

All Day

 

9

12

12

12

9

 

12

12

 

 

Prime

 

20

22

22

22

20

 

22

22

 Metrocast - Rochester, NH

18

All Day

9

9

9

9

9

9

9

9

9

 

 

Prime

16

16

16

16

16

16

16

16

16

 Sharp Vision, Inc

13

All Day

 

3

11

3

11

3

 

11

11

 

 

Prime

 

6

22

6

22

6

 

22

22

 Shrewsbury - Worcester County

12

All Day

12

12

12

 

12

12

12

 

12

 

 

Prime

 

 

 

 

 

 

 

 

 

 27 Hartford & New Haven, CT

 

 

 

 

 

 

 

 

 

 

 

 TV HH: 980,410 Cable Pen.: 90.6%

 

 

 

 

 

 

 

 

 

 

 

 Connecticut Cable Advertising

901

All Day

390

290

360

270

360

312

240

335

360

 

 

Prime

530

463

572

426

572

529

349

485

572

 CableRep - Connecticut

393

All Day

 

140

120

120

140

140

95

125

125

 

 

Prime

 

315

235

235

315

315

140

235

235

 AT&T Media Services

310

All Day

 

120

120

99

120

120

99

120

120

 

 

Prime

 

190

190

141

190

190

141

190

190

 Tele-Media Advertising

90

All Day

 

25

25

25

25

25

10

25

25

 

 

Prime

 

36

36

36

36

36

18

36

36

 Adelphia - Norwich, CT

27

All Day

 

11

11

11

11

11

5

9

9

 

 

Prime

 

24

24

24

24

24

14

20

20

 48 Providence-New Bedford, RI-MA

 

 

 

 

 

 

 

 

 

 

 

 TV HH: 624,020 Cable Pen.: 83.3%

 

 

 

 

 

 

 

 

 

 

 

 CableRep Advertising

298

All Day

 

60

53

60

65

60

28

60

60

 

 

Prime

 

140

120

140

140

120

60

120

140

 76 Portland-Auburn, ME

 

 

 

 

 

 

 

 

 

 

 

 TV HH: 391,930 Cable Pen.: 77.7%

 

 

 

 

 

 

 

 

 

 

 

 Adelphla Media Services

143

All Day

 

22

33

22

33

33

15

33

33

 

 

Prime

 

78

112

78

112

112

52

112

112

 Time Warner Cable Advertising

100

All Day

 

49

66

49

66

49

49

66

66

 

 

Prime

 

86

86

86

101

86

86

86

101

 Briggs Advertising

28

All Day

15

15

15

15

15

15

 

15

15

 

 

Prime

28

28

28

28

28

28

 

28

28

 Bee Line Cable - Farmington

3

All Day

 

 

 

 

 

 

 

 

 

 

 

Prime

15

 

 

 

15

 

 

15

15

 Time Warner - Lancaster, NH

2

All Day

3

 

3

 

3

 

 

3

3

 

 

Prime

 

 

 

 

 

 

 

 

 

 91 Burlington-Plattsburgh, VT-NY

 

 

 

 

 

 

 

 

 

 

 

 TV HH: 317,700 Cable Pen.: 59.2%

 

 

 

 

 

 

 

 

 

 

 

 Adelphia Media Services

168

All Day

 

27

42

28

42

42

18

42

42

 

 

Prime

 

95

150

99

150

150

66

150

150

 106 Springfield-Holyoke, MA

 

 

 

 

 

 

 

 

 

 

 

 TV HH: 258,330 Cable Pen.: 86.3%

 

 

 

 

 

 

 

 

 

 

 

 AT&T - Springfield

211

All Day

 

 

 

 

 

 

 

 

 

 

 

Prime

 

 

 

 

 

 

 

 

 

 153 Bangor, ME

 

 

 

 

 

 

 

 

 

 

 


 

liioi


 

..


 

 

 TV HH: 137,830 Cable Pen.: 50.3%

 

 

 

 

 

 

 

 

 

 

 

 Adelphia - Bangor

34

All Day

 

7

11

7

11

11

5

11

11

 

 

Prime

 

23

34

23

34

34

16

34

34

 Bee Line Cable

8

All Day

 

 

 

 

 

 

 

 

 

 

 

Prime

30

 

 

 

30

 

 

30

30

 Pine Tree - Eastport

4

All Day

 

2

2

 

2

2

 

2

2

 

 

Prime

 

4

4

 

4

4

 

4

4

 205 Presque Isle, ME

 

 

 

 

 

 

 

 

 

 

 

 TV HH: 29,300 Cable Pen.: 59.8%

 

 

 

 

 

 

 

 

 

 

 

 Time Warner - Presque Isle

13

All Day

10

10

10

10

10

10

10

10

10

 

 

Prime

14

14

14

14

14

14

14

14

14


 

VIII. CABLE NETWORK DAYPART RATES
30 Second Units
 

 

 

Network

Early

Morning

($)

Morning

 

($)

Afternoon

 

($)

Early

Evening

($)

Prime Time

 

($)

Late Evening

 

($)

 A&E Network

850-2,500

1,070-4,715

3,100-8,960

7,125-16,605

11,610-

6,400-15,000

 

29 770
 

 Animal Planet

375-1,200

375-1,1200

375-1,200

800-4,100

2,700-7,000

1,500-4,000

 BET

-

-

350-500

600

600-1,000

500-600

 Bravo

350-400

450-600

750-850

1,200-1 ,400

3,000-4,000

1,500-2,000

 Canal de Noticia

200

300

350

600

1,200-1 ,800

800

 Cartoon Network

3,600

4,950

5,670

7,850

7,910

2,550

 CNBC

6,000

12,000

9,500

12,000

7,000

3,5000

 CNN

1,340-5,580

2,140-6,290

1,590-6,520

2,190--12,240

3,880-20,270

740-22,880

 CNN Head. News

2,040-2,450

3,300-4,300

1,210-2,950

1 ,440-1 ,940

2,210-2,990

1,240-1,570

 Comedy Central

580

-

1,310

2,750

6,300

4,050

 CMT

300

400-600

400-600

500-800

900-1,750

750

 Court TV

550

550

550-1,000

750-1,500

1,500-4,500

750-1,750

 Discovery

1,800-2,900

1,800-2,900

1,800-2,900

2,200-3,000

16,000-

8,000--20,000

 

49000
 

 E! Ent. TV

416

416

483

483

1,750

956

 Food Netwk.

-

225-300

400-465

695

1,550

300

 Fox Family Chan.

300-1,650

450-1,000

1,000-3,000

1,500-5,500

4,500-30,000

1,300-2,500

 FX Networks

500-700

600-1,800

1,000-2,000

1,500-2,000

2,500-8,000

1,500-2,500

 History Chan.

500-2,000

1,000-3,000

2,500-5,000

5,000-8,000

10,000-

6,000-11,000

 

20 000
 

 Home & Garden

500

800

950

1,435

7,450

515

 Int'l Channel

200-250

200

200-300

250-300

350

150-200

 Lifetime Tele.

1,000-3,000

3,000-2,500

4,000-18,500

6,000-22,500

9,500-51,000

4,000-21,500

 MSNBC

2,500

1,200

1,200

2,000

7,000

3,000

 Nick At Nite

-

-

-

-

10,000

20,000

 Nickelodeon

3,000-75,000

3,000-75,000

3,000-75,000

3,000-75,000

-

-

 Sci-Fi Channel

-

500

1,400

-

5,500

-

 TBS

2,000-7,500

2,000-4,500

2,00010,000

5,000-10,000

8,000-15,000

3,500

 TLC

1,200-3,600

1,200-4,500

1,200-4,500

1,300-6,500

14,000-

3,600-8,400

 

24 000
 

 TNN

500

750-1,500

1,000-2,000

2,500-5,000

2,500-50,000

1,000-5,500

 TNT

1,000-1,500

1,000-2000

2,000-2,500

6,000-13.000

10,000-

3,000-4,000

 

35 000
 

 Travel Channel

250-725

250-725

250-725

700-1,600

2,600-6,500

750-1,300

 TV Guide Chnl.

200

400

400

900

2,300

1,000

 USA Networks

950

1,800

1,900

4,820

18,000

5,500

 WGN Cable

400-500

400-500

400-2,500

1,000-2,500

1,500-25,000

500-1,000