Average DMA TV Home Ratings for Top Three Local Stations
                                                 (Source: SQAD Media Market Guide--Winter 2002)

                                                             Boston (Manchester)
                                              Burlington-Plattsburgh
                                              Hartford-New Haven,
                                              Portland-Auburn,
                                              Providence-New Bedford

 

 

 

 

 

 

 

Table 4

 

 

 

 

 

 

 

 

 

 

 

Average DMA TV Home Ratings For Top Three Local Stations

 

 

 

 

 

Survey

Early

 

M-F

 

Early

Early

 

Prime

 

Prime

Late

 

Late

 

 Rank I

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Market

Date

Morn.

 

Day

 

Fringe

News

 

Access

 

Time

News

 

Fringe

 

 (6) BOSTON (MANCHESTER), MA-NH

 

 

 

 

 

 

 

 

 

 

 

 

Feb. '01

 

4

 

3

6

 

7

 

8

9

 

8

 

4

 

May '01

 

4

 

2

5

 

6

 

7

9

 

7

 

3

 

July '01

 

4

 

3

5

 

5

 

6

6

 

6

 

3

 

Nov. '01

 

4

 

3

6

 

7

 

7

9

 

7

 

4

 

Feb. '02

 

4

 

3

6

 

7

 

7

10

 

9

 

4

 (90) BURLINGTON-PLATTSBURGH, VT-NY

 

 

 

 

 

 

 

 

 

 

 

Feb. '01

 

4

 

2

6

 

9

 

7

6

 

3

 

1

 

May '01

 

3

 

2

5

 

8

 

6

6

 

3

 

1

 

July '01

 

3

 

2

4

 

6

 

5

3

 

3

 

1

 

Nov. '01

 

3

 

2

5

 

8

 

6

5

 

3

 

1

 

Feb. '02

 

4

 

2

6

 

9

 

7

8

 

4

 

2

 (28) HARTFORD & NEW HAVEN, CT

 

 

 

 

 

 

 

 

 

 

 

 

Feb. '01

 

5

 

3

7

 

8

 

7

9

 

7

 

4

 

May '01

 

4

 

3

6

 

7

 

6

9

 

7

 

3

 

July '01

 

4

 

3

5

 

6

 

5

6

 

6

 

3

 

Nov. '01

 

5

 

3

7

 

8

 

7

9

 

7

 

4

 

Feb. '02

 

5

 

3

7

 

8

 

7

11

 

8

 

4

 (80) PORTLAND-AUBURN, ME

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Feb. '01

 

5

 

3

8

 

10

 

9

7

 

4

 

1

 

May '01

 

5

 

2

6

 

8

 

7

7

 

3

 

1

 

July '01

 

4

 

2

5

 

8

 

6

4

 

3

 

1

 

Nov. '01

 

5

 

3

7

 

9

 

8

6

 

4

 

1

 

Feb. '02

 

5

 

3

7

 

10

 

8

9

 

5

 

2

 (49) PROVIDENCE-NEW BEDFORD, RI-MA

 

 

 

 

 

 

 

 

 

 

 

Feb. '01

 

4

 

3

6

 

8

 

7

9

 

7

 

3

 

May '01

 

4

 

3

5

 

7

 

6

9

 

7

 

3

 

July '01

 

4

 

3

5

 

6

 

6

6

 

6

 

3

 

Nov. '01

 

4

 

3

6

 

8

 

7

9

 

8

 

4

 

Feb. '02

 

5

 

3

6

 

8

 

7

11

 

9

 

4