Adults 50+--Cost-Per-Point
(CPP) + Cost-Per-Thousand (CPM)
(Source: SQAD Media Market Guide--Winter 2003)
Boston (Manchester)
Burlington-Plattsburgh
Hartford-New Haven
Springfield-Holyoke
Providence-New Bedford
Bangor
Portland-Auburn
Presque Isle
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Table 5 |
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Adults 50+ - CPP & CPM (2nd Qtr. 2003 - 30's) |
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Rank I Market |
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Early |
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Day |
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Early |
Early |
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Prime |
Prime |
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Late |
Late |
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Adults 50+ |
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Morn. |
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Time |
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Fringe |
News |
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Access |
Time |
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News |
Fringe |
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0 |
% |
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($) |
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($) |
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($) |
($) |
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($) |
($) |
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($) |
($) |
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6 BOSTON (MANCHESTER) |
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1,700.00 |
2.17 |
DMA - CPP |
225 |
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166 |
232 |
219 |
311 |
778 |
591 |
410 |
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DMA-CPM |
13.24 |
9.76 |
13.65 |
12.88 |
18.29 |
45.76 |
34.76 |
24.12 |
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TSA - CPM |
8.99 |
6.63 |
9.27 |
8.75 |
12.43 |
31.08 |
23.61 |
16.38 |
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28 HARTFORD & NEW HAVEN |
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722.9 |
0.92 |
DMA - CPP |
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77 |
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68 |
106 |
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85 |
109 |
182 |
179 |
138 |
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DMA-CPM |
10.65 |
9.41 |
14.66 |
11.76 |
15.08 |
25.18 |
24.76 |
19.09 |
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TSA - CPM |
6.51 |
5.75 |
8.96 |
7.18 |
9.21 |
15.38 |
15.13 |
11.66 |
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49 PROVIDENCE-NEW BEDFOR |
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471.9 |
0.6 |
DMA - CPP |
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55 |
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65 |
61 |
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82 |
78 |
147 |
119 |
119 |
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DMA-CPM |
11.65 |
13.77 |
12.93 |
17.37 |
16.53 |
31.15 |
25.21 |
25.21 |
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TSA - CPM |
3.42 |
4.05 |
3.8 |
5.1 |
4.86 |
9.15 |
7.41 |
7.41 |
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80 PORTLAND-AUBURN |
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272.2 |
0.35 |
DMA - CPP |
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29 |
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46 |
37 |
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48 |
44 |
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81 |
91 |
106 |
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DMA-CPM |
10.65 |
16.9 |
13.59 |
17.63 |
16.16 |
29.76 |
33.43 |
38.94 |
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TSA - CPM |
5.54 |
8.78 |
7.06 |
9.16 |
8.4 |
15.46 |
17.37 |
20.23 |
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90 BURLINGTON-PLATTSBURG |
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213.1 |
0.27 |
DMA - CPP |
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24 |
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31 |
38 |
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42 |
43 |
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76 |
73 |
84 |
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DMA-CPM |
11.26 |
14.55 |
17.83 |
19.71 |
20.18 |
35.67 |
34.26 |
39.42 |
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TSA - CPM |
6.51 |
8.41 |
10.3 |
11.39 |
11.66 |
20.61 |
19.8 |
22.78 |
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105 SPRINGFIELD-HOLYOKE |
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189.3 |
0.24 |
DMA - CPP |
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23 |
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32 |
41 |
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46 |
57 |
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98 |
74 |
68 |
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DMA-CPM |
12.15 |
16.9 |
21.66 |
24.3 |
30.11 |
51.76 |
39.09 |
35.92 |
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TSA - CPM |
3.16 |
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4.4 |
5.63 |
6.32 |
7.83 |
13.47 |
10.17 |
9.35 |
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158 BANGOR |
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97.1 |
0.12 |
DMA - CPP |
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14 |
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19 |
17 |
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23 |
15 |
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31 |
35 |
29 |
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DMA-CPM |
14.42 |
19.57 |
17.51 |
23.69 |
15.45 |
31.92 |
36.04 |
29.86 |
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TSA - CPM |
8.15 |
11.07 |
9.9 |
13.4 |
8.74 |
18.06 |
20.39 |
16.89 |
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205 PRESQUE ISLE |
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20.9 |
0.03 |
DMA - CPP |
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10 |
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22 |
32 |
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12 |
21 |
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31 |
23 |
23 |
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DMA-CPM |
47.8 |
105.17 |
152.97 |
57.36 |
100.39 |
148.19 |
109.95 |
109.95 |
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TSA - CPM |
47.8 |
105.17 |
152.97 |
57.36 |
100.39 |
148.19 |
109.95 |
109.95 |
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