Adults 25-54--Cost-Per-Point (CPP) + Cost-Per-Thousand (CPM)
 
                                                       (Source: SQAD Media Market Guide--Winter 2003)
 

 
                                             Boston (Manchester)            Burlington-Plattsburgh
                                              Hartford-New Haven             Springfield-Holyoke
                                              Providence-New Bedford      Bangor 
                                              Portland-Auburn                    Presque Isle

 

 

 

 

 

 

Table 5

 

 

 

 

 

 

 

 

 

 

 

Adults 25-54 - CPP & CPM (2nd Qtr. 2003 - 30's)

 

 

 

 

 

 Rank / Market

 

Early

 

Day

Early

Early

 

Prime

 

Prime

Late

Late

 Adults 25-54

 

Morn.

 

Time

Fringe

News

 

Access

 

Time

News

Fringe

 0

%

 

($)

 

($)

($)

($)

 

($)

 

($)

($)

($)

 6 BOSTON (MANCHESTER)

 

 

 

 

 

 

 

 

 

 

 

 

 2,709.90

2.24

DMA - CPP

352

326

465

411

632

1,411

856

584

 

 

DMA-CPM

12.99

12.03

17.16

15.17

23.32

52.07

31.59

21.55

 

 

TSA - CPM

9.03

8.36

11.93

10.54

16.22

36.2

21.96

14.98

 28 HARTFORD & NEW HAVEN

 

 

 

 

 

 

 

 

 

 

 

 

 1,100.90

0.91

DMA - CPP

125

197

224

215

297

378

298

200

 

 

DMA-CPM

11.35

17.9

20.35

19.53

26.98

34.34

27.07

18.17

 

 

TSA - CPM

7.03

11.08

12.6

12.09

16.7

21.26

16.76

11.25

 49 PROVIDENCE-NEW BEDFOR

 

 

 

 

 

 

 

 

 

 

 

 

 661.6

0.55

DMA - CPP

 

90

95

125

140

137

214

167

119

 

 

DMA-CPM

13.6

14.36

18.89

21.16

20.71

32.35

25.24

17.99

 

 

TSA - CPM

3.73

3.94

5.19

5.81

5.69

8.88

6.93

4.94

 80 PORTLAND-AUBURN

 

 

 

 

 

 

 

 

 

 

 

 

 407.7

0.34

DMA - CPP

 

63

86

91

 

94

103

132

129

113

 

 

DMA-CPM

15.45

21.09

22.32

23.06

25.26

32.38

31.64

27.72

 

 

TSA - CPM

 

7.5

10.24

10.84

11.2

12.27

15.72

15.37

13.46

 90 BURLINGTON-PLATTSBURG

 

 

 

 

 

 

 

 

 

 

 

 

 346.6

0.29

DMA . CPP

 

45

79

71

 

78

 

83

148

94

83

 

 

DMA-CPM

12.98

22.8

20.49

22.51

23.95

42.71

27.12

23.95

 

 

TSA - CPM

 

7.8

13.68

12.3

13.51

14.38

25.64

16.28

14.38

 105 SPRINGFIELD-HOLYOKE

 

 

 

 

 

 

 

 

 

 

 

 

 276.3

0.23

DMA - CPP

 

40

55

67

 

78

113

153

89

96

 

 

DMA-CPM

14.48

19.91

24.25

28.23

40.9

55.38

32.22

34.75

 

 

TSA - CPM

3.68

5.06

6.17

7.18

10.41

14.09

8.2

8.84

 158 BANGOR

 

 

 

 

 

 

 

 

 

 

 

 

 139.2

0.11

DMA - CPP

 

28

39

35

 

44

 

28

53

44

32

 

 

DMA-CPM

20.11

28.01

25.14

31.6

20.11

38.06

31.6

22.98

 

 

TSA - CPM

11.37

15.83

14.21

17.86

11.37

21.52

17.86

12.99

 205 PRESQUE ISLE

 

 

 

 

 

 

 

 

 

 

 

 

 29.7

0.02

DMA - CPP

 

17

34

52

 

18

 

37

43

28

26

 

 

DMA-CPM

57.26

114.52

175.15

60.63

124.63

144.83

94.31

87.57

 

 

TSA - CPM

57.26

114.52

175.15

60.63

124.63

144.83

94.31

87.57