Adults 25-49--Cost-Per-Point (CPP) + Cost-Per-Thousand (CPM)
 
                                                       (Source: SQAD Media Market Guide--Winter 2003)
 

 
                                             Boston (Manchester)            Burlington-Plattsburgh
                                              Hartford-New Haven             Springfield-Holyoke
                                              Providence-New Bedford      Bangor 
                                              Portland-Auburn                    Presque Isle

 

 

 

 

 

 

Table 5

 

 

 

 

 

 

 

 

 

 

 

 

Adults 25-49 - CPP & CPM (2nd Qtr. 2003 - 30's)

 

 

 

 

 

 Rank I Market

 

Early

 

Day

Early

 

Early

 

Prime

 

Prime

Late

Late

 Adults 25-49

 

Morn.

 

Time

Fringe

 

News

 

Access

 

Time

News

Fringe

 0

%

 

($)

 

($)

($)

 

($)

 

($)

 

($)

($)

($)

 6 BOSTON (MANCHESTER)

 

 

 

 

 

 

 

 

 

 

 

 

 

 2,313.60

2.26

DMA - CPP

393

482

519

440

708

1,519

770

482

 

 

DMA-CPM

16.99

20.83

22.43

19.02

30.6

65.66

33.28

20.83

 

 

TSA - CPM

11.82

14.5

15.61

13.23

21.3

45.69

23.16

14.5

 28 HARTFORD & NEW HAVEN

 

 

 

 

 

 

 

 

 

 

 

 

 

 933.8

0.91

DMA-CPP

122

278

255

314

403

509

351

265

 

 

DMA-CPM

13.06

29.77

27.31

33.63

43.16

54.51

37.59

28.38

 

 

TSA - CPM

8.12

18.5

16.97

20.9

26.82

33.87

23.36

17.63

 49 PROVIDENCE-NEW BEDFOR

 

 

 

 

 

 

 

 

 

 

 

 

 

 561

0.55

DMA - CPP

118

128

146

198

173

264

179

168

 

 

DMA-CPM

21.03

22.82

26.02

35.29

30.84

47.06

31.91

29.95

 

 

TSA - CPM

5.76

6.25

7.13

9.67

8.45

12.9

8.74

8.21

 80 PORTLAND-AUBURN

 

 

 

 

 

 

 

 

 

 

 

 

 

 345.6

0.34

DMA - CPP

 

60

69

 

80

104

108

126

114

80

 

 

DMA-CPM

17.36

19.97

23.15

30.09

31.25

36.46

32.99

23.15

 

 

TSA - CPM

 

8.4

9.65

11.19

14.55

15.11

17.63

15.95

11.19

 90 BURLINGTON-PLATTSBURG

 

 

 

 

 

 

 

 

 

 

 

 

 

 294.5

0.29

DMA - CPP

 

45

61

 

64

 

80

 

83

111

99

85

 

 

DMA-CPM

15.28

20.72

21.74

27.17

28.19

37.7

33.62

28.87

 

 

TSA - CPM

 

9.2

12.48

13.09

16.36

16.98

22.7

20.25

17.38

 105 SPRINGFIELD-HOLYOKE

 

 

 

 

 

 

 

 

 

 

 

 

 

 235.8

0.23

DMA - CPP

 

47

74

 

93

106

148

161

125

89

 

 

DMA-CPM

19.93

31.38

39.43

44.95

62.75

68.27

53

37.74

 

 

TSA - CPM

5.09

8.02

10.08

11.49

16.04

17.45

13.55

9.65

 158 BANGOR

 

 

 

 

 

 

 

 

 

 

 

 

 

 116.5

0.11

DMA - CPP

 

26

27

 

28

 

33

 

27

35

37

27

 

 

DMA-CPM

22.31

23.17

24.03

28.32

23.17

30.03

31.75

23.17

 

 

TSA - CPM

12.6

13.09

13.57

 

16

13.09

16.97

17.93

13.09

 205 PRESQUE ISLE

 

 

 

 

 

 

 

 

 

 

 

 

 

 24.7

0.02

DMA - CPP

 

18

33

 

47

 

19

 

36

40

28

24

 

 

DMA-CPM

72.82

133.51

190.14

76.87

145.64

161.83

113.28

97.1

 

 

TSA - CPM

72.82

133.51

190.14

76.87

145.64

161.83

113.28

97.1

 

"