Adults 18-49--Cost-Per-Point (CPP) + Cost-Per-Thousand (CPM)
 
                                                       (Source: SQAD Media Market Guide--Winter 2003)
 

 
                                             Boston (Manchester)            Burlington-Plattsburgh
                                              Hartford-New Haven             Springfield-Holyoke
                                              Providence-New Bedford      Bangor 
                                              Portland-Auburn                    Presque Isle


 

 

 

 

 

 

 

Table 5

 

 

 

 

 

 

 

 

 

 

 

Adults 18-49 - CPP & CPM (2nd Qtr. 2003 - 30's)

 

 

 

 

 Rank / Market

 

 

Early

 

Day

Early

Early

 

Prime

Prime

Late

 

Late

 Adults 18-49

 

 

Morn.

 

Time

Fringe

News

 

Access

Time

News

 

Fringe

 

 

 

($)

 

($)

($)

($)

 

($)

($)

 

($)

 

($)

 0

%

 

 

 

 

 

 

 

 

 

 

 

 

 

 6. BOSTON (MANCHESTER)

 

 

 

 

 

 

 

 

 

 

 

 

 

 2,885.30

2.27

DMA-CPP

424

319

617

623

776

1,186

884

527

 

 

DMA-CPM

14.69

11.06

21.38

21.59

26.89

 

41.1

30.64

18.26'

 

 

TSA - CPM

10.22

7.69

14.87

15.01

18.7

28.58

21.3

12.701

 28 HARTFORD & NEW HAVEN

 

 

 

 

 

 

 

 

 

 

 

 

 

 1,152.80

0.91

DMA-CPP

146

196

224

287

335

 

394

349

219

 

 

DMA-CPM

12.67

17

19.43

24.9

29.06

34.18

30.27

19

 

 

TSA - CPM

7.85

10.54

12.05

15.44

18.02

21.19

18.77

11.78

 49 PROVIDENCE-NEW BED FOR

 

 

 

 

 

 

 

 

 

 

 

 

 

 709.6

0.56

DMA -CPP

125

176

144

203

179

 

246

202

152

 

 

DMA-CPM

17.62

24.8

20.29

28.61

25.22

34.67

28.47

21.42

 

 

TSA - CPM

4.9

6.9

5.65

7.96

7.02

 

9.65

7.92

5.96

 80 PORTLAND-AUBURN

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 421.4

0.33

DMA -CPP

 

60

91

86

105

99

 

123

108

99

 

 

DMA-CPM

14.24

21.6

20.41

24.92

23.49

29.19

25.63

23.49

 

 

TSA - CPM

6.91

10.48

9.9

12.09

11.4

14.16

12.43

11.4

 90 BURLINGTON-PLATTSBURG

 

 

 

 

 

 

 

 

 

 

 

 

 

 363.8

0.29

DMA -CPP

 

45

60

62

103

82

 

117

104

69

 

 

DMA-CPM

12.37

16.49

17.04

28.31

22.54

32.16

28.58

18.96

 

 

TSA - CPM

7.46

9.94

10.27

17.07

13.59

19.39

17.24

11.43

 105 SPRINGFIELD-HOLYOKE

 

 

 

 

 

 

 

 

 

 

 

 

 

 298.7

0.23

DMA-CPP

 

42

51

80

 

86

119

 

153

103

72

 

 

DMA-CPM

14.06

17.07

26.78

28.79

39.84

51.22

34.48

24.11

 

 

TSA - CPM

3.65

4.43

6.95

7.47

10.33

13.29

8.94

6.25

 158 BANGOR

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 143.6

0.11

DMA-CPP

 

21

32

26

 

31

31

 

48

 

44

26

 

 

DMA-CPM

14.62

22.28

18.1

21.59

21.59

33.42

30.64

18.1

 

 

TSA - CPM

8.28

12.62

10.25

12.23

12.23

18.93

17.35

10.25

 205 PRESQUE ISLE

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 30.6

0.02

DMA -CPP

 

20

33

52

 

20

48

 

48

 

30

20

 

 

DMA-CPM

65.45

107.99

170.17

65.45

157.08

157.08

98.17

65.45

 

 

TSA - CPM

65.45

107.99

170.17

65.45

157.08

157.08

98.17

65.45