Adults 18-49--Cost-Per-Point
(CPP) + Cost-Per-Thousand (CPM)
(Source: SQAD Media Market Guide--Winter 2003)
Boston (Manchester)
Burlington-Plattsburgh
Hartford-New Haven
Springfield-Holyoke
Providence-New Bedford
Bangor
Portland-Auburn
Presque Isle
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Table 5 |
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Adults 18-49 - CPP & CPM (2nd Qtr. 2003 - 30's) |
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Rank / Market |
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Early |
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Day |
Early |
Early |
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Prime |
Prime |
Late |
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Late |
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Adults 18-49 |
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Morn. |
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Time |
Fringe |
News |
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Access |
Time |
News |
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Fringe |
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($) |
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($) |
($) |
($) |
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($) |
($) |
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($) |
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($) |
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0 |
% |
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6. BOSTON (MANCHESTER) |
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2,885.30 |
2.27 |
DMA-CPP |
424 |
319 |
617 |
623 |
776 |
1,186 |
884 |
527 |
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DMA-CPM |
14.69 |
11.06 |
21.38 |
21.59 |
26.89 |
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41.1 |
30.64 |
18.26' |
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TSA - CPM |
10.22 |
7.69 |
14.87 |
15.01 |
18.7 |
28.58 |
21.3 |
12.701 |
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28 HARTFORD & NEW HAVEN |
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1,152.80 |
0.91 |
DMA-CPP |
146 |
196 |
224 |
287 |
335 |
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394 |
349 |
219 |
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DMA-CPM |
12.67 |
17 |
19.43 |
24.9 |
29.06 |
34.18 |
30.27 |
19 |
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TSA - CPM |
7.85 |
10.54 |
12.05 |
15.44 |
18.02 |
21.19 |
18.77 |
11.78 |
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49 PROVIDENCE-NEW BED FOR |
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709.6 |
0.56 |
DMA -CPP |
125 |
176 |
144 |
203 |
179 |
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246 |
202 |
152 |
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DMA-CPM |
17.62 |
24.8 |
20.29 |
28.61 |
25.22 |
34.67 |
28.47 |
21.42 |
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TSA - CPM |
4.9 |
6.9 |
5.65 |
7.96 |
7.02 |
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9.65 |
7.92 |
5.96 |
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80 PORTLAND-AUBURN |
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421.4 |
0.33 |
DMA -CPP |
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60 |
91 |
86 |
105 |
99 |
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123 |
108 |
99 |
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DMA-CPM |
14.24 |
21.6 |
20.41 |
24.92 |
23.49 |
29.19 |
25.63 |
23.49 |
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TSA - CPM |
6.91 |
10.48 |
9.9 |
12.09 |
11.4 |
14.16 |
12.43 |
11.4 |
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90 BURLINGTON-PLATTSBURG |
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363.8 |
0.29 |
DMA -CPP |
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45 |
60 |
62 |
103 |
82 |
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117 |
104 |
69 |
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DMA-CPM |
12.37 |
16.49 |
17.04 |
28.31 |
22.54 |
32.16 |
28.58 |
18.96 |
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TSA - CPM |
7.46 |
9.94 |
10.27 |
17.07 |
13.59 |
19.39 |
17.24 |
11.43 |
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105 SPRINGFIELD-HOLYOKE |
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298.7 |
0.23 |
DMA-CPP |
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42 |
51 |
80 |
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86 |
119 |
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153 |
103 |
72 |
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DMA-CPM |
14.06 |
17.07 |
26.78 |
28.79 |
39.84 |
51.22 |
34.48 |
24.11 |
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TSA - CPM |
3.65 |
4.43 |
6.95 |
7.47 |
10.33 |
13.29 |
8.94 |
6.25 |
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158 BANGOR |
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143.6 |
0.11 |
DMA-CPP |
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21 |
32 |
26 |
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31 |
31 |
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48 |
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44 |
26 |
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DMA-CPM |
14.62 |
22.28 |
18.1 |
21.59 |
21.59 |
33.42 |
30.64 |
18.1 |
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TSA - CPM |
8.28 |
12.62 |
10.25 |
12.23 |
12.23 |
18.93 |
17.35 |
10.25 |
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205 PRESQUE ISLE |
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30.6 |
0.02 |
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