Adults 18-34--Cost-Per-Point (CPP) + Cost-Per-Thousand (CPM)
                                                       (Source: SQAD Media Market Guide--Winter 2003)

                                             Boston (Manchester)            Burlington-Plattsburgh
                                             Hartford-New Haven             Springfield-Holyoke
                                             Providence-New Bedford      Bangor 
                                             Portland-Auburn                    Presque Isle

 

 

 

 

 

 

Table 5

 

 

 

 

 

 

 

 

 

 

Adults 18-34 - CPP & CPM (2nd Qtr. 2003 - 30's)

 

 

 

 

 

 

 Rank I Market

 

Early

 

Day

Early

Early

Prime

 

Prime

Late

Late

 Adults 18-34

 

Morn.

 

Time

Fringe

News

Access

 

Time

 

News

Fringe

 0

%

 

($)

 

($)

($)

($)

($)

 

($)

 

($)

($)

 6 BOSTON (MANCHESTER)

 

 

 

 

 

 

 

 

 

 

 

 

 1,442.0

2.32

DMA-CPP

598

531

476

419

610

1,199

1,170

485

 

 

DMA-CPM

41.47

36.82

33.01

29.06

42.3

83.15

81.14

33.63

 

 

TSA - CPM

 

29

25.75

23.08

20.32

29.58

58.14

56.74

23.52

 28 HARTFORD & NEW HAVEN

 

 

 

 

 

 

 

 

 

 

 

 

 558.1

0.9

DMA -CPP

 

183

205

190

268

328

 

371

451

244

 

 

DMA-CPM

32.79

36.73

34.05

48.02

58.77

66.48

80.81

43.72

 

 

TSA - CPM

20.48

22.95

21.27

30

36.71

41.53

50.48

27.31

 49 PROVIDENCE-NEW BEDFOR

 

 

 

 

 

 

 

 

 

 

 

 

 354.7

0.57

DMA -CPP

 

175

137

150

263

179

 

250

200

164

 

 

DMA-CPM

49.34

38.63

42.29

74.16

50.47

70.49

56.39

46.24

 

 

TSA - CPM

13.92

10.9

11.94

20.93

14.24

19.89

15.91

13.05

 80 PORTLAND-AUBURN

 

 

 

 

 

 

 

 

 

 

 

 

 196.8

0.32

DMA-CPP

 

87

76

72

94

 

90

 

143

115

90

 

 

DMA-CPM

44.21

38.62

36.59

47.77

45.73

72.67

58.44

45.73

 

 

TSA - CPM

21.49

18.77

17.78

23.22

22.23

35.32

28.4

22.23

 90 BURLINGTON-PLATTSBURG

 

 

 

 

 

 

 

 

 

 

 

 

 172

0.28

DMA -CPP

 

49

51

56

81

 

84

 

109

97

56

 

 

DMA-CPM

28.49

29.65

32.56

47.09

48.83

63.37

56.39

32.56

 

 

TSA - CPM

17.27

17.97

19.73

28.54

29.6

38.41

34.18

19.73

 105 SPRINGFIELD-HOLYOKE

 

 

 

 

 

 

 

 

 

 

 

 

 147.4

0.24

DMA - CPP

 

64

46

103

101

117

 

134

120

76

 

 

DMA-CPM

43.42

31.21

69.89

68.53

79.39

90.92

81.42

51.57

 

 

TSA - CPM

11.35

8.16

18.27

17.91

20.75

23.76

21.28

13.48

 158 BANGOR

 

 

 

 

 

 

 

 

 

 

 

 

 66.5

0.11

DMA - CPP

 

22

27

27

44

 

31

 

45

36

22

 

 

DMA-CPM

33.1

40.63

40.63

66.21

46.65

67.71

54.17

33.1

 

 

TSA - CPM

18.88

23.17

23.17

37.75

26.6

38.61

30.89

18.88

 205 PRESQUE ISLE

 

 

 

 

 

 

 

 

 

 

 

 

 14.4

0.02

DMA - CPP

 

24

35

66

25

 

62

 

46

40

19

 

 

DMA-CPM

166.63

243

458.24

173.57

430.47

319.38

277.72

131.92

 

 

TSA - CPM

166.63

243

458.24

173.57

430.47

319.38

277.72

131.92


 

 

--~


 

 

~--

 


 

 

- --


 

 

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