Adults 18-34--Cost-Per-Point
(CPP) + Cost-Per-Thousand (CPM)
(Source: SQAD Media Market Guide--Winter 2003)
Boston (Manchester)
Burlington-Plattsburgh
Hartford-New Haven
Springfield-Holyoke
Providence-New Bedford Bangor
Portland-Auburn
Presque Isle
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Table 5 |
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Adults 18-34 - CPP & CPM (2nd Qtr. 2003 - 30's) |
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Rank I Market |
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Early |
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Day |
Early |
Early |
Prime |
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Prime |
Late |
Late |
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Adults 18-34 |
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Morn. |
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Time |
Fringe |
News |
Access |
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Time |
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News |
Fringe |
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0 |
% |
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($) |
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($) |
($) |
($) |
($) |
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($) |
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($) |
($) |
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6 BOSTON (MANCHESTER) |
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1,442.0 |
2.32 |
DMA-CPP |
598 |
531 |
476 |
419 |
610 |
1,199 |
1,170 |
485 |
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DMA-CPM |
41.47 |
36.82 |
33.01 |
29.06 |
42.3 |
83.15 |
81.14 |
33.63 |
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TSA - CPM |
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29 |
25.75 |
23.08 |
20.32 |
29.58 |
58.14 |
56.74 |
23.52 |
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28 HARTFORD & NEW HAVEN |
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558.1 |
0.9 |
DMA -CPP |
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183 |
205 |
190 |
268 |
328 |
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371 |
451 |
244 |
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DMA-CPM |
32.79 |
36.73 |
34.05 |
48.02 |
58.77 |
66.48 |
80.81 |
43.72 |
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TSA - CPM |
20.48 |
22.95 |
21.27 |
30 |
36.71 |
41.53 |
50.48 |
27.31 |
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49 PROVIDENCE-NEW BEDFOR |
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354.7 |
0.57 |
DMA -CPP |
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175 |
137 |
150 |
263 |
179 |
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250 |
200 |
164 |
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DMA-CPM |
49.34 |
38.63 |
42.29 |
74.16 |
50.47 |
70.49 |
56.39 |
46.24 |
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TSA - CPM |
13.92 |
10.9 |
11.94 |
20.93 |
14.24 |
19.89 |
15.91 |
13.05 |
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80 PORTLAND-AUBURN |
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196.8 |
0.32 |
DMA-CPP |
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87 |
76 |
72 |
94 |
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90 |
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143 |
115 |
90 |
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DMA-CPM |
44.21 |
38.62 |
36.59 |
47.77 |
45.73 |
72.67 |
58.44 |
45.73 |
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TSA - CPM |
21.49 |
18.77 |
17.78 |
23.22 |
22.23 |
35.32 |
28.4 |
22.23 |
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90 BURLINGTON-PLATTSBURG |
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172 |
0.28 |
DMA -CPP |
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49 |
51 |
56 |
81 |
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84 |
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109 |
97 |
56 |
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DMA-CPM |
28.49 |
29.65 |
32.56 |
47.09 |
48.83 |
63.37 |
56.39 |
32.56 |
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TSA - CPM |
17.27 |
17.97 |
19.73 |
28.54 |
29.6 |
38.41 |
34.18 |
19.73 |
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105 SPRINGFIELD-HOLYOKE |
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147.4 |
0.24 |
DMA - CPP |
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64 |
46 |
103 |
101 |
117 |
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134 |
120 |
76 |
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DMA-CPM |
43.42 |
31.21 |
69.89 |
68.53 |
79.39 |
90.92 |
81.42 |
51.57 |
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TSA - CPM |
11.35 |
8.16 |
18.27 |
17.91 |
20.75 |
23.76 |
21.28 |
13.48 |
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158 BANGOR |
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66.5 |
0.11 |
DMA - CPP |
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22 |
27 |
27 |
44 |
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31 |
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45 |
36 |
22 |
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DMA-CPM |
33.1 |
40.63 |
40.63 |
66.21 |
46.65 |
67.71 |
54.17 |
33.1 |
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TSA - CPM |
18.88 |
23.17 |
23.17 |
37.75 |
26.6 |
38.61 |
30.89 |
18.88 |
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205 PRESQUE ISLE |
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14.4 |
0.02 |
DMA - CPP |
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24 |
35 |
66 |
25 |
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62 |
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46 |
40 |
19 |
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DMA-CPM |
166.63 |
243 |
458.24 |
173.57 |
430.47 |
319.38 |
277.72 |
131.92 |
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TSA - CPM |
166.63 |
243 |
458.24 |
173.57 |
430.47 |
319.38 |
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