GROSS RATING POINTS (GRPs)

 

            the total audience exposed to all the vehicles in a media plan

 

            a more convenient way (than gross impressions) to express

            message weight

 

            one rating point = one percent of the audience

 

Text Box: GRP  =

                                             
                                             Gross Impressions
                                               Target Audience

Text Box: x 100

                             or

                         

                          GRP =   Reach  x  Average Frequency