Cost per thousand

What it is: the cost of reaching 1000 households or individuals in a media vehicle's audience.

Usefulness: allows comparisons of cost efficiencies of reaching various media audiences; can
                  make intermedia comparisons (TV vs. magazines) or intramedia comparisons (Fortune
                  vs. Forbes)

How to calculate:

Example:

Cost per thousand--target audience

What it is: the cost of reaching 1000 households or individuals in a specific TARGET AUDIENCE.

Usefulness: to compare the cost efficiency of media to reach your particular target audience.