Cost per thousand
What it is: the cost of reaching 1000 households or individuals in a media vehicle's audience.
Usefulness: allows comparisons of cost
efficiencies of reaching various media audiences; can
make intermedia comparisons (TV vs. magazines) or intramedia comparisons (Fortune
How to calculate:
Cost per thousand--target audience
What it is: the cost of reaching 1000 households or individuals in a specific TARGET AUDIENCE.
Usefulness: to compare the cost efficiency of media to reach your particular target audience.