Advertising Age

Advertising Age is a source that provides news, articles, videos and data relating to the advertising and marketing industry. The site provides information about many different industries with concern to marketing, including media advertising, the digital world, various strategies, and marketing agencies. All of the links are internal and are convenient for the user. The news is updated regularly and has up to date information about the most recent developments in the marketing industry. 
AdWeek
Advertising World

The homepage serves as a marketing communication directory with many different categories. These various categories essentially cover every aspect of marketing. Within each category are links to other sites with information about the subject. The site is run by The Department of Advertising at UT-Austin, an academic research institution and professional school.
MediaWeek

Mediaweek.com is the online extension of Mediaweek magazine. It is dedicated to serving the magazine's readership with the latest breaking media industry news and analysis, along with commentary that puts that news into perspective. The site has information on the digital world, jobs available and directories for the marketing world. The viewer can also subscribe to receive news updates with information relevant to the marketing industry.

Ad Resource

Ad Resource (Small Business Computing) provides information about small business technology, with news, hardware and software articles and reviews, online marketing advice and online forums. The main purpose of the site is to provide information about the technological aspect of small businesses.


 

BrandWeek

Brandweek.com delivers breaking news, analysis and industry data, as well as a host of new marketing resources and features -from careers to enhanced search options. Brandweek covers 25 industry categories from autos to travel with perspective and insight from corporate, agency, retail and channel partners. In addition to new spending and management shifts, Brandweek focuses on brand identity, marketing strategy and services, sponsorships, licensing, media usage and distribution, and promotions.
Advertising Research Foundation Audit Bureau of Circulation

ABC is a forum of the world's leading magazine and newspaper publishers, advertisers and advertising agencies.  The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world's foremost electronic database of audited-circulation information and an array of verified readership, subscriber demographics and online activity data.  The website offers links to file online reports, auditing services, training, product catalogs, and a link to become a member of ABC.

 

   
American Association of Advertising Agencies

The American Association of Advertising Agencies (AAAA) is the national trade association representing the advertising agency business in the United States. There is a large section of the website devoted to information about the AAAA. On the homepage there are links to the organization’s other web sites as well as news and member resources and information.  Members of the AAAA receive many services, expertise and information regarding the advertising agency business.

 

Zap2it       Zap2it--TVbythenumbers

Zap2it’s main purpose is to provide TV listings and movie guides. On the home page there are links to blogs, TV, movies, news, on DVD, Video and blogs. In these links there is news about TV and movies, reviews, articles, and streaming videos. The site essentially is an online TV guide, with advice for what to watch as well as reviews on past episodes, and movies.

The Advertising Association-UK

The Advertising Association is a federation of 31 trade bodies and organizations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services. The organization represents all sides of the industry in The United Kingdom. The website offers links to recent publications and news, information about the federation and features for its members. There is also a section with links to important sites related with the Advertising Association.

 

Advertising Standards Authority

The Advertising Standards Authority is the independent body set up by the advertising industry to police the rules laid down in the advertising codes. The Advertising Standards Authority regulates the content of advertisements, sales promotions and direct marketing in the UK.  On the website there are links to news and events, job opportunities, and information about the agency. There is also a section dedicated to the codes of the Advertising Standards Authority.

 

 

 

Nielsen Media Research 

Nielsen Media Research is the leading provider of television audience measurement and advertising information services worldwide. Nielsen Media Research is a service of the Nielsen Company, and offers members access to media industry solutions, products, services and reports.  The company also has TV ratings with explanations and information on the process of creating the ratings.

 

Outdoor Mobile Media

Outdoor Mobile Media is a company that offers advertising on a fleet of trucks. These billboard trucks feature audio systems, illuminated signs, Global Position Satelite Tracking, and Real Time Reporting. On the website it has pricing and contact information as well as images of past users. There is also  a section for customers to fill out their information.

 

Arbitron

Arbitron is a company that offers radio ratings and media research information. Arbitron’s core businesses are measuring network and local-market radio audiences across the United States; surveying the retail, media and product patterns of local-market consumers; and providing application software used for analyzing media audience and marketing information data.  The site has links to information for radio stations, ad agencies, marketers, national radio, television services, online radio services, and out-of-home companies.

Ads.com

Ads.com is a search engine where you can search for goods and services related to the advertising industry. There are several popular categories with recommendations for searches. This site is quite simple but does organize the search results and categories.

 

Ad Track

This is a link to the Ad Track section of USAToday.com. There is an archive of news articles related to the marketing industry organized by date.

 

Internet Advertising National Advertising Division

NAD reviews national advertising for truthfulness and accuracy and follow the procedures established by the National Advertising Review Council. The site has links to articles about NAD as well the services it offers. NAD provides a low-cost alternative to litigation in a quick and private manner. NAD only reviews cases on a national level and complaints can be filed easily and the steps necessary are listed on the site.

 

Federal Trade Commission

The FTC deals with issues that touch the economic life of every American. It is the only federal agency with both consumer protection and competition jurisdiction in broad sectors of the economy. The FTC pursues vigorous and effective law enforcement; advances consumers’ interests by sharing its expertise with federal and state legislatures and U.S. and international government agencies; develops policy and research tools through hearings, workshops, and conferences; and creates practical and plain-language educational programs for consumers and businesses in a global marketplace with constantly changing technologies. The work of the FTC is split into bureaus of consumer protection, competition and economics. There is also an Office of General counsel that aids these endeavors. On the site there are links to these various divisions with news and information about them.

 

National Advertising Review Council

NARC's mission is to foster truth and accuracy in national advertising through voluntary self-regulation. There is news about the group on the website with links to events and information on the various aspects of NARC. The NARC also has a division called the ESRP, which strives to increase consumer confidence in online retailing.

 

Marketing Library

Marketing Library serves as an online source for information about all aspects of the field of marketing. The site offers tutorials that offer detailed coverage of the different aspects of marketing. There is also a section with marketing news and links to articles. Marketing Library covers more than 140 topic areas of marketing and provides information as well as links to other sites.

 

Council of Better Business Bureaus

BBB’s mission is to be the leader in advancing marketplace trust. BBB creates a community of trustworthy businesses, and sets standards for marketplace trust. The site targets three main groups, businesses, consumers and charities and donors. There are also links for announcements and news that is relevant to the BBB. BBB’s site has information on businesses as well as information for businesses about standards in the marketing industry.

 

Trade Show Reference Children's Advertising Review Unit

CARU promotes responsible children's advertising as part of a strategic alliance with the major advertising trade associations through the National Advertising Review Council (comprising the AAAA, the AAF, the ANA and the CBBB). CARU is the children's arm of the advertising industry's self-regulation program and evaluates child-directed advertising and promotional material in all media to advance truthfulness, accuracy and consistency with its Self-Regulatory Guidelines for Children's Advertising and relevant laws. CARU’s site has guidelines for child-directed advertising as well as news and information on the subject.

 

Council of Public Relations Firms

The Council is a national association created to represent the interests of public relations firms. The Council is dedicated to strengthening the recognition and role of public relations firms in corporate strategy, business performance and social education; to serve as an authoritative source of information and expert comment and to help set standards for the industry. The Council provides its members guidelines that include the Code of Ethics, a Statement of Principles, which specifically addresses transparency and disclosure, and an ethical-decision making “train-the trainer” program.

Public Relations Society of America

PRSA is the world's largest organization for public relations professionals. The Society has nearly 32,000 professional and student members. PRSA is organized into more than 100 Chapters nationwide, 19 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. On PRSA’s website there is information on all aspects of public relations including news, awards, conferences, publications etc.

Direct Marketing Association

The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. DMA gives members the tools and services to do their jobs better. Review the services our members receive. DMA's media relations team seeks to be your resource for any story you may be writing or researching, regarding marketing on the Internet, in catalogs, over the telephone, in e-mail, in coupons, using a database, or direct mail, or television shopping channels, or direct-response print (newspapers or magazines) or broadcast (radio and TV).

Marketing Research

MRA is a non-profit organization providing programs and services for members to increase their professional development, network with fellow researchers, gain information and stay connected with the community. The site serves as a hub for members as well as a resource for education and research.

Ad Forum

AdForum.com is an information provider focused on the global advertising industry. We have partnered with leading trade press in over 10 of the largest advertising markets around the world and also have partnerships in place with the industry’s top festivals and award shows. AdForum has information on over 20,000 agencies and 70,000 ads from around the world. The site is used by advertisers when they need to either find an ad or an agency.

 

The Advertising Council

The Ad Council is a private, non-profit organization that marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to deliver critical messages to the American public. The advertising council works to promote public service projects on behalf of non-profit organizations and government agencies. The website has news about the Ad Council as well as past and present campaigns they are working on.

Advertising Education Forum

The Advertising Education Forum (AEF) is a non-profit, academically-neutral organization that offers a comprehensive database of information on advertising and children and related issues. On the website the user can search the database, find news and look up upcoming events.

Advertising Educational Foundation
American Advertising Federation

AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The site is dedicated to its members as well as news, events, research and information about the organization

Association of National Advertisers

The Association of National Advertisers leads the marketing community by providing its members insights, collaboration and advocacy. ANA’s membership includes 400 companies with 9,000 brands that collectively spend over $100 billion in marketing communications and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs and advance, promote and protect all advertisers and marketers.

Television Bureau of Advertising

Television Bureau of Advertising is the not-for-profit trade association of America's broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 600 individual television stations. TVB promotes the benefits of local broadcast television platforms to the advertising community and in doing so works to develop advertising dollars for U.S. Spot Television. TVB provides a diverse variety of tools and resources, including its website, to support its Members and to help advertisers make the best use of local television.

Point-of-Purchase Advertising Institute

POPAI is an international trade association for the marketing at-retail industry. The website offers a library, resources, calendar, awards, and other information about this side of marketing. Education, globalization, technology, advocacy and elevating Marketing at-Retail as a measured medium on a par with print, broadcast, and other advertising mediums are the driving strategies behind POPAI’s direction.

Internet Advertising Bureau

The IAB represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. The IAB is dedicated to the continuing growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The site offers services to its members, as well as information on becoming a member and news about the IAB.

Cable Television Advertising Bureau

CAB is a company dedicated to providing advertisers and agencies with the most current, complete and actionable Cable television media insights at the national, DMA and local levels. The website has resources for marketing as well as information on cable networks and news about CAB.

Global Online Marketing Resources

Global Reach online marketing is used to drive traffic from abroad to your Website and globalize your business. Through the internet companies can open up another dimension of international marketing and makes it possible to reach overseas markets. The website serves to give information about the different companies and give examples of the type of work Global Reach Online marketing does.

National Cable & Telecommunications Association

The National Cable and Telecommunications Association, formerly the National Cable Television Association, is the principal trade association of the cable television industry in the United States. NCTA represents cable operators serving more than 90 percent of the nation’s cable television households and more than 200 cable program networks, as well as equipment suppliers and providers of other services to the cable industry. NCTA’s website offers information on the cable industry and links to the legislative and regulatory affairs of the company.

Television Bureau of Canada National Association of Broadcasters

The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. On the website there is information about the members, and links to resources, events and news.

Radio Advertising Bureau

RAB is the sales and marketing aspect of the radio industry and has news and information for advertisers and radio stations. RAB’s mission is to lead industry initiatives and provide organizational, educational, research and advocacy programs and services that benefit the RAB membership and the Radio industry as a whole.

Federal Communications Commission

The Federal Communications Commission (FCC) is an independent United States government agency, directly responsible to Congress. The FCC’s duties are to regulate interstate and international communications by radio, television, wire, satellite and cable. The website has information about the FCC, its regulations and its various offices around the country.

RAB MediaFact Book Media Dynamics

Media Dynamics creates insightful analyses, critiques and forecasts that help create a perspective on this dynamic industry of marketing. On the website there is a directory for the company  that has reports, data and other useful information and resources.

Magazine Publishers Association

Magazine Publishers of America (MPA) is the industry association for consumer magazines. Established in 1919, the MPA represents more than 240 domestic publishing companies with approximately 1,400 titles, more than 80 international companies and more than 100 associate members. The website covers every aspect of the company including, advertising, circulation, editorials, government action and finance and operations.

Internet Advertising Reference Material
Advertising Gallery

Ads gallery is a page with links for entertainment, and favorite categories for searches.

Early History of Advertising

This is a link to a digital collection in Duke University’s digital collections as a part of their online library. This collection is about the beginning of diversity’s appearance in America in the 1850s until 1920.  The collection consists of a database of over 9,000 advertising items and publications dating from this era. The information displays the rise of consumer culture and the birth of the marketing industry in the United States.

Incentive Marketing

The Incentive Marketing Association is dedicated to helping its members prosper in the incentive field. IMA is the only association in the incentive marketplace whose primary purpose is to increase corporate America's use of incentives. IMA's ultimate objective is to expand its customer base by promoting the use of incentives through customer education, and a professional, mainstream media campaign designed to reach decision-makers in corporate America. The website serves as a hub for its members and to provide information about events, suppliers, and research tools.

Early History of Advertising2

Links to the Ad* Access Project home page. The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II, providing a coherent view of a number of major campaigns and companies through images preserved in one particular advertising collection available at Duke University.

Sponsorship Marketing

This is the home page for IEG. A company dedicated to helping sponsors, properties and their agencies in sports, arts, entertainment, event, cause and association marketing harness the power of sponsorship, making it work for them. The Advisory and ROI Services team works one-on-one with clients to solve their most pressing sponsorship challenges, from developing packaging and sales strategies that dramatically increase revenue for properties, to determining the right opportunities, management approaches and measurement metrics for sponsors. On the website there is information about how IEG helps its customers and the services it provides.

Electronic Media
Sports Marketing

This site is the home page of SportsBusiness Journal. Each week, SportsBusiness Journal provides the critical news and information sports industry executives need to be successful in the fast paced world of sports business. SportsBusiness Journal is an authority on the business of sports and a must read for top executives in every segment of sports business—properties, sponsors, media, facilities, finance and professional services.

Demographics
Broadcasting & Cable TV

Broadcasting & Cable is a news source on every aspect of the television industry: programming, finance, technology, regulatory and media trends. Broadcasting & Cable covers the entire spectrum of broadcast, cable, satellite, telco, multimedia, broadband, and other emerging technologies, and is the single most reliable source of industry news and information available. Broadcasting & Cable Online provides breaking news, daily updates, blogs, podcasts, videos, user generated content, early previews of the print edition, a searchable database and hundreds of industry links.

Ad Slogans

AdSlogans archives over 1000 new slogans every month, from the UK, North America and other English-Speaking markets. The database currently comprises over 200,000 lines, covering all product categories in all media, and includes slogans back to the 1950’s and beyond. The website serves as a search engine for slogans, an information source and a place to sign up with the company for its full range of services.

Public Relations and Marketing

PR News is the most trusted, executive level, reader-supported publica­tion that helps enhance the business impact of PR. Each issue contains action-oriented feature stories, behind- the-scenes case studies and unparalleled access to communications-related market research, metrics and data. Written for corporate PR and agency professionals and the challenges they face, PR News is a blueprint for the strategies, and tactics necessary to become an even more effective and successful communicator. Subscribers receive access to the subscriber-only section of www.prnewsonline.com. The archive section allows you to search current and past issues of PR News, including case studies, media hot sheets, news briefs and articles on topics such as crisis communications, measurement, employee communications and more.

Interactive Media Directory

This link takes you to adbase.net, a search engine for different aspects of marketing.

Zenith Optimedia

Zenith Optimedia is one of the world’s largest media services groups. Zenith Optimedia offers a wide range of services, from the development of communications strategy, through executional planning, negotiation and implementation. They also coordinate campaigns across the world, to meet their clients’ needs.   On the site there is a portal for marketers, a section with global facts and forecasts and a place with information on jobs.

US Census Bureau Fact Finder

The US Census Bureau is a government sponsored agency that collects population, housing, economic and geographic data. On the site you can search for all of this information and there are sections for each of these different categories of data.

Zip Code Marketing -- Claritas
New England DMA Zip Codes:
Boston 02116, Hartford 06119, Portland 04106, Providence 02908, Burlington 05401, Springfield 01103, Bangor 04401,
Presque Isle 04769
Public Relations Watch

The Center for Media and Democracy is a non-profit, non-partisan, public interest organization that strengthens participatory democracy by investigating and exposing public relations spin and propaganda, and by promoting media literacy and citizen journalism. The Center serves journalists, researchers, policymakers and citizens at large in the following ways: countering propaganda by investigating and reporting on behind-the-scenes public relations campaigns by corporations, industries, governments and other powerful institutions, informing and assisting grassroots citizen activism that promotes public health, economic justice, ecological sustainability and human rights, promoting media literacy to help the public recognize the forces shaping the information they receive about issues that affect their lives and sponsoring "open content" media that enable citizens from all walks of life to "be the media" and to participate in creating media content.

Business Degrees Online

A c
omprehensive source for business career and education information. It is the largest directory on the web (more than 46,000 programs) of both online and campus-based business degree and certificate programs from accredited colleges and universities across the US. The directory encompasses about 3,000 schools.

Teamwork in Marketing

A comprehensive guide for getting your company or organization team to function more efficiently and effectively to promote achievement of goals. Includes strategies for team building, getting dynamic leadership, project management, team problem solving, resolving conflict, and providing feedback.

Academic Informaton on Marketing Best of the Web--Advertising
VMS Advertising Services Communications Studies-Advertising
Marketing Resource Center Advertising/Marketing Links
TurboAds Mediamark Research
Interactive Advertising Bureau KnowThis
Outdoor Advertising Association International Advertising Association
E-Marketing Internet Trends and Statistics
Business-to-Business Marketing Marketing Communications Resources
Clio Awards Brand Channel
Forrester Research Internet Advertising News
Marketing/Promotion Sites List Advertising/Marketing Research Helper
Marketing Links List Promotion Marketing Links List
Statistical Abstract of the United States Marketer's Portal
Media Guru Bruzzone Research Company
Claritas Yahoo Directory of Issues and Causes
Replay Television Commercials Advertising Slogans
Communications Research Interactive Advertising Resources
Online Advertising and More Babson College Library Resources
The Sponsors Report-Joyce Julius BDI/CDI Calculator
TNS Media Intelligence (CMR) Outdoor Network
Public Relations Society of America Creative Marketing for Small Business
Teach the Four P's US Schools Offering an Advertising Degree
Largest Collection of Logos/Brand Histories A Guide to Marketing and Business Development With Technology
Special Resources for Marketing Students

A comprehensive resource page for marketing students, complete with links to relevant blogs, open access journals, scholarships, internships, and national organizations.
 

Making Your First Online Sale

Produced by ecommerce university, this is a comprehensive guide designed to help a marketer make its first online sale.The guide offers 50 strategies to help pave the way for continued success in online marketing.