-- Y --

Back to Glossary Index Page            Back to PromoProf Home Page

A  B  C  D  E  F  G  H  J  K  L  M  N  O  P  Q  R  S  T  U  V  W  X  Y  Z


YPPA   see Yellow Pages Publishers Association. 

Yellow Pages advertising   an advertiserís message that appears in the special pages or special editions of telephone directories. 

Yellow Pages Publishers Association (YPPA)   the trade association representing the publishers of the Yellow Pages directory, and dedicated to the promotion and advancement of the Yellow Pages as an effective advertising medium.