-- Sources used in compiling the Glossary --

 

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Barban, Arnold, Donald Jugenheimer, and Peter Turk. Advertising Media Sourcebook (Third Edition). Lincolnwood IL: NTC Business Books, 1989.
Belch, George and Michael Belch. Advertising and Promotion: An Integrated Marketing Communication Perspective (Fifth Edition). Homewood IL: McGraw-Hill Irwin, 2001.
Book, Albert and C. Dennis Schick. Fundamentals of Copy & Layout. Lincolnwood IL: NTC Business Books, 1984.
Bovee, Courtland, John Thill, George Dovel, and Marian Wood. Advertising Excellence. New York: McGraw-Hill, 1995.
Burnett, John and Sandra Moriarty. Introduction to Marketing Communications. Upper Saddle River NJ: Prentice-Hall, 1998.
Burton, Philip Ward. Advertising Copywriting (Seventh Edition). Lincolnwood IL: NTC Business Books, 1997.
Davis, Joel. Advertising Research. Upper Saddle River NJ: Prentice-Hall, 1997.
Engel, James, Roger Blackwell, and Paul Miniard. Consumer Behavior (Eighth Edition). New York: The Dryden Press, 1995.
Engel, James, Martin Warshaw, and Thomas Kinnear. Promotional Strategy (Eighth Edition). Burr Ridge, IL: Irwin, 1994.
Kardas, Frank. Consumer Behavior and Managerial Decision Making (Second Edition). Upper Saddle River NJ: Prentice-Hall, 2002.
Katz, Helen. The Media Handbook. Lincolnwood IL: NTC Business Books, 1995.
Kinnear, Thomas and James Taylor. Marketing Research (Fifth Edition). New York: McGraw-Hill, 1996.
Kotler, Philip. Marketing Management (Tenth Edition). Upper Saddle River NJ: Prentice-Hall, 2000.
Kotler, Philip and Gary Armstrong. Principles of Marketing (Eighth Edition). Upper Saddle River NJ, 1999.
O'Guinn, Thomas, Chris Allen, and Richard Semenik. Advertising. Cincinnati OH: South-Western College Publishing, 1998.
Perreault, William D. and E. Jerome McCarthy. Basic Marketing (Fourteenth Edition). New York: McGraw-Hill Irwin, 2002.
Russell, J. Thomas and W. Ronald Lane. Advertising Procedure (Fourteenth Edition). Upper Saddle River NJ: Prentice-Hall, 1999.
Schultz, Don and Beth Barnes. Strategic Brand Communication Campaigns (Fifth Edition). Lincolnwood IL: NTC Business Books, 1999.
Shimp, Terence. Advertising and Promotion (Fifth Edition). New York: The Dryden Press, 2000.
Sissors, Jack and Lincoln Bumba. Advertising Media Planning (Fourth Edition). Lincolnwood IL: NTC Business Books, 1993.
Solomon, Michael. Consumer Behavior (Fifth Edition). Upper Saddle River NJ: Prentice-Hall, 2002.
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Surmanek, Jim. Introduction to Advertising Media. Lincolnwood IL: NTC Business Books, 1993.
Tellis, Gerard. Advertising and Sales Promotion Strategy. Reading MA: Addison-Wesley, 1998.
Weiner, Richard. Webster's New World Dictionary of Media and Communications (Revised Edition). New York: Macmillan, 1996.
Wells, William, John Burnett, and Sandra Moriarty. Advertising (Fourth Edition). Upper Saddle River NJ: Prentice-Hall, 1998.
Zikmund, William. Exploring Marketing Research (Sixth Edition). New York: The Dryden Press, 1997.