PromoProf
All Things Promotion 


Glossary
 CampaignGuidelines
 Projects

Great Links

Media Kits + Rates + Ratings Data

Syllabi

Trade Associations

Marketing Videos

 

 

PromoProf is a resource for faculty, students, and practitioners interested in the fascinating and ever-changing field of marketing. The well-received website was initially focused on marketing communications, but then came several suggestions to broaden the scope to "all things marketing," and that is what we strive for today.

The material contained in PromoProf may be used by anyone. Attribution to the web site and Babson College's marketing department would be appreciated.

While several individuals have made contributions to PromoProf, a special note of thanks goes to Rachel Newman, Wellesley College, Class of 2008, for her splendid work in researching information sources for the website. PromoProf will always be a work-in-progress. All comments will be gladly received and should be directed to govoni@babson.edu.