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PromoProf is a resource for students, faculty, and practitioners interested in the fascinating and ever-changing field of marketing. The well-received website was initially focused on marketing communications, but then came several suggestions to broaden the scope to "all things marketing," and that is what we strive for today.

The material contained in PromoProf may be used by anyone. Attribution to the web site and Babson College's marketing department would be appreciated, but it's not a big deal.

PromoProf remains a work-in-progress. All comments will be gladly received at